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Featuring the Best in Career Advice, Digital Marketing and Franchising

The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!

How Nicky McKenna Turned Retail Leadership into a Strategy-Led Digital and AI Consulting Practice
Consultant Profile

How Nicky McKenna Turned Retail Leadership into a Strategy-Led Digital and AI Consulting Practice

Nicky McKenna’s move from retail leadership into digital and AI consulting shows how commercial judgment, strategy-first...

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When Corporate Experience Meets a Proven Consulting Model: Mahesh Swami’s WSI Story
Consultant Profile

When Corporate Experience Meets a Proven Consulting Model: Mahesh Swami’s WSI Story

Mahesh Swami spent 28 years at 3M, building a global career across sales, marketing, industry leadership, and change man...

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Digital and AI Consulting Through Every Technology Shift: Eric Cook on What Actually Holds Up
Consultant Profile

Digital and AI Consulting Through Every Technology Shift: Eric Cook on What Actually Holds Up

Eric Cook spent 15 years in banking before moving into digital and AI consulting with WSI. Over the past 18 years, he ha...

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Building a Stronger Consulting Practice with WSI’s Credibility, Systems, and Support
Growing Your Business

Building a Stronger Consulting Practice with WSI’s Credibility, Systems, and Support

Many experienced consultants do not plateau because they lack expertise. They plateau because too much of the business s...

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Turning Marketing Leadership into a Consulting Business with WSI: Cathy O'Kane
Consultant Profile

Turning Marketing Leadership into a Consulting Business with WSI: Cathy O'Kane

Cathy O’Kane spent 23 years in consumer products marketing, growing from an entry-level role to Director of Marketing. A...

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A More Strategic Next Step: From Technology Leadership to Business Ownership with WSI
Consultant Profile

A More Strategic Next Step: From Technology Leadership to Business Ownership with WSI

Joshua Haggerty spent years in technology roles supporting large institutions and federal agencies. He brings that exper...

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Why a Proven Consulting Model Matters: Domenic Ali’s Perspective
Consultant Profile

Why a Proven Consulting Model Matters: Domenic Ali’s Perspective

After years of working with clients inside large organizations, Domenic Ali chose to build a consulting business of his ...

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Independent Consulting vs Consulting Networks: What Experienced Professionals Should Know
Career Tips & Advice

Independent Consulting vs Consulting Networks: What Experienced Professionals Should Know

At a certain point in their careers, many executives begin to consider independent consulting as a way to apply their ex...

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Featuring the Best in Career Advice, Digital Marketing and Franchising

The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!