One of the most significant ways the WSI brand maintains our reputation as a thought leader is through our content marketing strategy. We create high-quality content (website pages, social posts, blog posts, lead magnets, drip campaigns, etc.) on behalf of the network. These content pieces are driven by the WSI brand and then further syndicated by our community. This enhances global awareness of the WSI brand and frees allows our franchisees to concentrate on what matters the most—having meaningful conversations with prospects and clients and building their book of business.
One of the most important components of a franchise system is its technology stack. A key element of ours is the WSI HubSpot CRM+ System. This is a highly customized version of HubSpot's leading-edge CRM, marketing, and sales platform. We've taken all the best that HubSpot offers and "WSI'd" it. So from the time a lead is captured until they become a client, the WSI HubSpot CRM+ System is designed to nurture our contacts through the entire customer journey.
All three of our books have been written collaboratively by some of WSI’s most experienced thought leaders. Our third book, Digital Minds: A Strategic Approach to Engaging and Connecting with Your Customers Online, walks a reader through the twelve key components of an effective digital strategy. Each of our publications continues to gain accolades on Amazon and have listed as recommended reading material in college and university courses on digital marketing. Needless to say, WSI Digital Minds is a formidable marketing tool for our WSI Consultants and a strong brand differentiator.
After reading about our high-quality marketing resources we'd be surprised if you didn't want to learn more about WSI and how you can join our growing network. Simply click the button below to discover more about our opportunity and the journey to becoming a part of our award-winning brand.