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Featuring the Best in Career Advice, Digital Marketing and Franchising

The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!

Building a Consulting Career Through Digital and AI: Neal Lappe's 21-Year Journey
Consultant Profile

Building a Consulting Career Through Digital and AI: Neal Lappe's 21-Year Journey

Neal Lappe joined WSI after a corporate downsizing, without a background in sales, marketing, or technology. 21 years la...

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Is Digital and AI Consulting the Right Next Move After Corporate Leadership?
Franchise Ownership

Is Digital and AI Consulting the Right Next Move After Corporate Leadership?

Moving from corporate leadership into digital and AI consulting requires more than experience. It asks professionals to ...

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What BCG’s $3.6 Billion in AI Revenue Reveals About the Opportunity in AI Advisory
AI Consulting & Advisory

What BCG’s $3.6 Billion in AI Revenue Reveals About the Opportunity in AI Advisory

A quarter of BCG’s revenue now comes from AI services. That says something about where consulting demand is heading. The...

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What Experienced Professionals Should Ask Before Moving Into Consulting
Career Tips & Advice

What Experienced Professionals Should Ask Before Moving Into Consulting

Many experienced professionals considering consulting are asking a bigger question: Can this become a serious, structure...

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How Nicky McKenna Turned Retail Leadership into a Strategy-Led Digital and AI Consulting Practice
Consultant Profile

How Nicky McKenna Turned Retail Leadership into a Strategy-Led Digital and AI Consulting Practice

Nicky McKenna’s move from retail leadership into digital and AI consulting shows how commercial judgment, strategy-first...

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When Corporate Experience Meets a Proven Consulting Model: Mahesh Swami’s WSI Story
Consultant Profile

When Corporate Experience Meets a Proven Consulting Model: Mahesh Swami’s WSI Story

Mahesh Swami spent 28 years at 3M, building a global career across sales, marketing, industry leadership, and change man...

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Digital and AI Consulting Through Every Technology Shift: Eric Cook on What Actually Holds Up
Consultant Profile

Digital and AI Consulting Through Every Technology Shift: Eric Cook on What Actually Holds Up

Eric Cook spent 15 years in banking before moving into digital and AI consulting with WSI. Over the past 18 years, he ha...

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Building a Stronger Consulting Practice with WSI’s Credibility, Systems, and Support
Growing Your Business

Building a Stronger Consulting Practice with WSI’s Credibility, Systems, and Support

Many experienced consultants do not plateau because they lack expertise. They plateau because too much of the business s...

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Featuring the Best in Career Advice, Digital Marketing and Franchising

The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!