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Featuring the Best in Career Advice, Digital Marketing and Franchising

Interview with Rimma Jaciw, WSI's VP of Global Operational Performance

by WSI on Aug 7, 2019 7:00:00 AM

WSI’s Rimma Jaciw, VP of Global Operational Performance, has been with the company for over 15 years. In our interview with her, we find out about all the languages she can speak (more than you'd think!), about how she was the second woman in Canada to receive her Certified Franchise Executive designation, and how she was voted the Chairwoman of the Membership Committee of the Canadian Franchise Association before being asked to join the Board two years ago. Read our in-depth interview with Rimma below:

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Topics: Agency & Supplier Profiling

A Typical Week as a WSI Digital Consultant, with Chuck Bankoff

by WSI on Jul 24, 2019 9:17:00 AM

Chuck Bankoff, a WSI Digital Marketing Consultant based in California, shares his story and how he transitioned from the Corporate World to a WSI Digital Marketing Franchise and how his wife convinced him to take the leap. He also goes deeper into what a typical work week as a Digital Marketing Consultant looks like, how he uses LinkedIn as a source for marketing and how his team allocates weekly time for continuous learning.

Check out the video interview below:

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Topics: Digital Consultant Profile

Interview with Valerie Brown-Dufour, WSI President

by WSI on Jul 3, 2019 7:34:10 AM

Valerie Brown-Dufour joined WSI 20 years ago and today she is the President of WSI. In this profile, we ask Valerie about her journey to becoming the President, as well as the company’s strategy for the next five years.

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Topics: Agency & Supplier Profiling

Interview with Veteran Digital Marketer, Chuck Bankoff

by WSI on Jun 26, 2019 4:01:20 AM

In this first of a series of interviews with veteran digital marketer Chuck Bankoff, we find out how he decided to become a digital marketer and why he chose WSI.

Tell us a bit about yourself, Chuck:

I grew up in New York and moved to Southern California with a couple of friends of mine when I was 22. I got married and raised my two kids here and essentially built my entire adult life here.
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Topics: Digital Consultant Profile

Interview with Clair Simpson, Digital Marketing Manager with WSI

by WSI on Jun 6, 2019 4:06:32 AM

Today, we get to know more about Clair Simpson. She has been with WSI for just over a year, and her biggest accomplishment to date is researching and implementing the WSI Chatbot to help with lead generation and management. She finds the possibilities for AI and how it can impact our marketing strategies going forward fascinating.

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Meet Gennady Liakhter, Director of Business Development and Innovation at WSI

by WSI on May 18, 2019 6:42:37 AM

Gennady Liakhter has been with WSI for five years and helped start the Agency Accelerator Program from the ground up. Through the Program, Gennady continues to empower WSI agencies to scale and grow their businesses.  Read about his journey into the world of digital marketing here:

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Topics: Agency & Supplier Profiling

Interview with Hande Ocak Basev, new Consultant from London

by WSI on May 7, 2019 7:19:04 AM

Hande Ocak Basev has been with WSI for five months. She describes the support she has received from WSI’s network of professionals as ‘too good to be true’, and she continues to look at ways that she can make clients’ projects a success. She has young twins and sees the time she spends on her business as ‘me time’. Read and/watch our interview with Hande here:

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Topics: Digital Consultant Profile

Introducing Luana Maggion, Digital Marketing Communications & eLearning Specialist at WSI

by WSI on Apr 30, 2019 8:57:40 AM

I would like to introduce Luana Maggion, Digital Marketing Communications & eLearning Specialist at WSI. What makes her different from other marketers is her combined experienced in marketing execution, with a rich background in branding and design. Let's learn more about what value she brings to WSI.

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Topics: Agency & Supplier Profiling

Get Your E2 Visa and Move to the USA

by Cheryl Baldwin on Apr 29, 2019 12:41:42 PM

WSI is an Excellent Investment Option for Obtaining Your E2 Visa

Gaining your E2 visa and moving to the United States offers you the ideal opportunity to operate a business in a thriving economy.

In our latest post, we’ll explore the E2 visa in detail and explain the value in choosing it as a way to invest in your own WSI franchise. 

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Topics: Career Tips & Advice, Franchise Ownership, Becoming an Entrepreneur

Interview with Alison Lindemann from Los Angeles

by WSI on Apr 17, 2019 1:41:41 AM

I’ve been looking forward to this interview today. We’re going to be talking to Alison Lindemann, a Digital Marketing Consultant from Los Angeles, California.

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Topics: Digital Consultant Profile

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