Featuring the Best in Career Advice, Digital Marketing and Franchising

How to Leverage Your Agency’s Content to Position Yourself as a “Thought Leader”

by Gennady Liakhter on Oct 20, 2017 2:25:10 PM

A digital marketing agency owner could not be in existence today without coming across that all-too-familiar phrase: “content is king.” In the modern digital world, there is an unlimited amount of space for content to exist and therefore, there is an unlimited amount of space to now market your business. 
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Topics: Digital Marketing Franchise, WSI Franchise Information, Expanding Your Business, Increasing Client ROI

A Resilient Entrepreneur is a Successful Businessman: Why Is It So?

by Daniel Lattanzio on Oct 16, 2017 2:01:34 PM

When we tackle obstacles, we find hidden reserves of courage and resilience we did not know we had. And it is only when we are faced with failure do we realize that these resources were always there within us. We only need to find them and move on with our lives.A. P. J. Abdul Kalam

Throughout the ages, the world’s most successful people - entrepreneurs, philanthropists, artists, business people, etc. have had to face and overcome obstacles. All of them had one thing in common - the character trait called resilience. By definition, resilience is the ability to bounce back from difficult situations. It is the inner strength and toughness that gives someone the capacity to handle hardships bravely, and then move on from there without wasting too much time. In a broader sense though, resilience is that one trait that can make the difference between success and failure! Resilience is one of the “must-haves” traits for an entrepreneur. But this is easier said than done. Let’s discuss why a resilient entrepreneur is also a successful one, and what you can do to develop this skill in your professional life.

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Topics: Career Tips & Advice, Business Skills & Trends, Becoming an Entrepreneur

Building Your Personal Brand: Some Great Tips for an Up and Coming Career Woman

by Trinda Tresham on Oct 13, 2017 11:15:00 PM

Everybody knows how important it is for a business to have a strong brand, but not as many entrepreneurs realize the importance of a personal brand in a career. Your personal brand plays an important role in helping you grow your career, finding success, creating new opportunities, and most importantly, setting you apart from the competition. It gives "brand you" a solid, trustworthy, and recognizable face to present to customers, colleagues, superiors, and others in your professional life. But building a personal brand isn't always easy, so today we'll give you some quick tips on how to build one.
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Topics: Career Tips & Advice, Business Skills & Trends

What are Business Incubators and How Can they Help Entrepreneurs?

by Mark Dobson on Oct 11, 2017 3:04:52 PM

In March 2005, a programmer and entrepreneur, Paul Graham along with three others, Jessica Livingston, Robert Morris, Trevor Blackwell set up a company called Y Combinator. Using a distinct model to help small businesses succeed, this Mountain View, CA-based business incubator helped birth some of the biggest and most popular success stories of present times. Y Combinator’s list of clients includes Dropbox, Airbnb, Stripe, and Reddit amongst others!

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Topics: Becoming an Entrepreneur

Top 3 Reasons Motivating Millennials to Turn Entrepreneurs and Why Knowing this is Important

by Mark Dobson on Oct 6, 2017 2:12:11 PM

According to the numbers in the 2016 BNP Paribas Global Entrepreneur Report, a bigger percentage of millennials are turning entrepreneurs than their counterparts in previous generations. The younger generation seems more eager to take risks that come with starting their own businesses. Add to this, the rapid rise of technology and millennials’ comfort level with all things digital, starting a business has become very simple. But why is the younger generation so keen to strike out on their own? For an aspiring millennial entrepreneur to succeed in their business venture, they need to know what they are looking to achieve through this step. Once they are clear about the factors that are motivating them to start their business, the next logical step would be to choose the venture that will help them chart out their professional plans.

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Topics: Career Tips & Advice, Becoming an Entrepreneur, Digital Marketing Franchise

What You Can Do (and Should Not Do) to Get Clients with Bigger Marketing Budgets

by Gennady Liakhter on Oct 3, 2017 2:44:21 PM

Getting those big-name clients is something that every marketer needs to strive for. As budgets seem to diminish and clients appear to move toward unconventional marketing means, getting large clients with a big marketing budget is sometimes a matter of survival for your agency.

In this blog we will give you some tips for what to do and what not to do to get the big clients your agency needs.Let's get started!

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI

How to Build a Business that has Low Initial-Costs but Can Get High Returns

by Trinda Tresham on Sep 29, 2017 1:37:03 PM

"Whatever the mind can conceive and believe, it can achieve." Napoleon Hill 

Many of you may have entrepreneurial dreams. But some of you may have never acted upon these dreams. And it’s possible that the biggest deterrent in your way is money, or rather the lack of it.

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Topics: Career Tips & Advice, Becoming an Entrepreneur, Digital Marketing Franchise

Programs and Support Organizations to Help Aspiring Women Entrepreneurs in Canada

by Daniel Lattanzio on Sep 26, 2017 10:46:32 AM

Are you an aspiring women entrepreneur based in Canada? If you have dreams of starting your own business but are apprehensive about when and where to begin, we can help. In this blog, we will familiarize you with some resources and organizations that are dedicated specifically to supporting and funding the ventures of Canadian women entrepreneurs. Along with services from provincial and federal governments, there are also nationwide organizations that exist specifically to help women entrepreneurs and organizations whose sole mission it is to help support startups and grassroots businesses in Canada.

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Topics: Career Tips & Advice, Becoming an Entrepreneur

How Aligning with Other Industry Professionals Can Help you Move to Higher Value Clients

by Gennady Liakhter on Sep 22, 2017 9:46:01 AM

The lesson that every marketing agency owner learns first is quite simple: you can't-do it all. With so many marketing opportunities, it is impossible for one agency to provide a full-service experience for their clients without falling short in one or more areas. Rather than taking on the nearly impossible task of offering a full range of digital marketing services, most agencies opt to focus on one or two specialty solutions like PPC or SEO.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI

Why Entrepreneurship May be the Right Fit for Generation Y

by Daniel Lattanzio on Sep 19, 2017 2:19:40 PM

Millennials or Generation Y will make up more than one of three adult Americans by 2020 and 75 percent of the workforce by 2025, as per a Governance Studies at Brookings report. It is also the fastest growing generation in the Canadian workforce. In the Asia Pacific too, millennials comprise 25% of the total workforce population. If you belong to this new breed of confident and highly informed professionals, we may have to ask you what you want from your life and career. How different are your professional outlook and expectations from those of the baby boomers or the generation that came before you? What are the biggest challenges you have to overcome? And, most imprtantly, how can you best leverage the skills that come naturally to you in your work life? These are some of the points I am going to discuss in this blog. 

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Topics: Career Tips & Advice, Becoming an Entrepreneur

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