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Featuring the Best in Career Advice, Digital Marketing and Franchising

How to Vet Agencies When Considering Outsourcing Your Services

by Gennady Liakhter on Jan 19, 2018 9:24:42 AM

Outsourcing Marketing ServicesRunning a marketing agency while simultaneously working in it can sometimes feel like the Bruce Wayne-Batman paradigm; “you never see the two in the same place at the same time”.

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Topics: Career Tips & Advice, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

Male vs. Female Entrepreneurs: Are their Journeys Different?

by Trinda Tresham on Jan 16, 2018 11:16:37 AM


All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose. Brian Tracy

Women are from Venus and men are from Mars, or so the saying goes. But what about their entrepreneurial experiences? Are their journeys different from each other? Let’s take a look.

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Topics: Business Skills & Trends, Becoming an Entrepreneur

How My Childhood Dream of Owning a Business Came True: My Amazing WSI Journey

by Jorge Contreras on Jan 12, 2018 2:00:12 PM

jorge-contreras_profile.jpgRight from my childhood, I nurtured a dream. I wanted to have my own business – not a product or an industrial process-related one – but a white collar, service-oriented, consultant firm. It was sometime around the year 2002 that I felt ready to take my first steps towards achieving this long-time goal. I had studied Business Administration, acquired a Master Degree in Marketing and Business Minor, and worked in different marketing projects by myself in Saltillo Coahuila, México. Now I was ready to become a business owner and have my own company.

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Topics: Career Tips & Advice, Business Skills & Trends, Franchise Ownership, Digital Marketing Franchise

What Can a Franchise Offer 'Millennipreneurs'?

by Trinda Tresham on Jan 9, 2018 10:31:31 AM

jan9.jpgMillennipreneurs are the new generation of entrepreneurs, born between 1982 and 2000. Often perceived as entitled or self-absorbed, this is the generation that is perhaps the most entrepreneurial one ever!

Millennials are not only opening more businesses than previous generations, but they are doing so at an earlier stage in their lives. Today’s business-minded generation sees entrepreneurship as an exciting way to earn money while working flexible hours and doing something about which they are genuinely passionate. When making a choice between starting a business from scratch and taking up a franchise option, I would think the latter makes more sense for younger businesspeople.So what can a franchise offer millennials? Let’s explore the benefits of franchising as an option for millennials. 

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Topics: Career Tips & Advice, Business Skills & Trends, Becoming an Entrepreneur

What You Need to Know About AI and Digital Marketing

by Gennady Liakhter on Jan 5, 2018 3:58:06 PM

Looking back, 2017 was an exciting and productive year for the development of artificial intelligence across a variety of industries. From the advancements of the self-driving car to the charming – albeit somewhat creepy – social robot “Sophia”, it’s evident that AI technology and its role in our lives is only just getting started. In fact, artificial intelligence has already made its way into the world of digital marketing and has proven to be of great value to both marketers and customers alike.

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Topics: Business Skills & Trends, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

The Entrepreneurship Revolution: Where is it Headed?

by Daniel Lattanzio on Jan 3, 2018 1:26:50 PM

400 million of the world's 7 billion people are entreprenurs. And this number is increasing. Some experts say that we are currently in an entrepreneur revolution. Sounds exciting, doesn’t it? The entrepreneurial revolution definition believes that many of the world’s problems can be solved with an increase in entrepreneurs in the world.

But what sparked this revolution in the first place? And what does the future hold for this upcoming breed of self-starters? That's what we will discuss in detail in this blog.

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Topics: Career Tips & Advice, Becoming an Entrepreneur

Happy Holidays and a Prosperous New Year from WSI

by Mark Dobson on Dec 19, 2017 9:54:39 AM

In 2018, let's create our own success. Let's believe more, achieve more and inspire more! Wishing everyone happy holidays from WSI.

WSI Seasons Greetings 2017 from WSI World on Vimeo.

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Topics: Happy Holidays

Steps Your Agency Can Take to Maximize Impact in Niche Markets

by Gennady Liakhter on Dec 15, 2017 1:19:20 PM

Providing quality marketing services to your clients can be difficult, no matter how long you've done it or how well you do it. However, it becomes especially difficult when your client's business deals in a "niche market". Rather than marketing to a general audience to drum up as many customers as possible, your clients are looking for those particular people interested in their particular services.

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Topics: Digital Marketing Trends & Tactics, Expanding Your Business, Growing Your Business, Grow my Agency, Grow Your Marketing Agency

Why I Chose to Start My Own Digital Marketing Business: My Amazing WSI Journey

by Sharon Herrnstein on Dec 14, 2017 10:52:44 AM

I started my professional life as a marketer before moving to a career in corporate B2B sales. This is where I honed my skills over the years, consulting with businesses in various industries and learning solution sales. Eventually, I took some time to do an MBA and decided that it was time to take my next professional step. I started scouting for something that would allow me to apply the many skills I had acquired over the years while being financially rewarding.

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Topics: Career Tips & Advice, Franchise Ownership, Becoming an Entrepreneur, Digital Marketing Franchise

Growth Strategies to Help Your Marketing Agency Break into the Big League

by Gennady Liakhter on Dec 13, 2017 10:36:00 AM

Business owners of all shapes and sizes are always looking for ways to increase business and expand into new markets, but this is especially important for the small companies that are the backbone of many economies. But expanding and growing aren't always easy tasks, particularly if you don’t have the people power and resources you need to succeed. And that’s where business partnerships come in: with a partnership, you get to combine your strengths with the talents of another company, and both of you benefit through increased service offerings, happier clients, and a bigger piece of the market share.

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Topics: Franchise Ownership, Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

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