Featuring the Best in Career Advice, Digital Marketing and Franchising

From Student-Athlete to a Digital Marketing Business Owner: My Amazing WSI Journey

by Erin Ward on Nov 24, 2017 10:11:02 AM

I have always had the dream of being a business owner. That dream didn’t stem from having bad bosses or bad jobs, I just always wanted to be in control of my own success. I had been thinking about this since my time as a student-athlete at UCF here in Orlando. But I faced a large challenge! Enter in the greatest economic crash in the US in 2009. So here I am, a bright-eyed, motivated 21-year-old college graduate with a dream of being a business owner and zero professional experience looking to enter into the “real world” on my own.

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Topics: Career Tips & Advice, Franchise Ownership, Digital Marketing Franchise

WSI Co-Founder Dan Monaghan Receives Invite to Share Expertise on Digital Marketing in Costa Rica

by Mark Dobson on Nov 20, 2017 9:15:56 AM

WSI, the world’s largest network of Digital Marketing Consultants has announced that its Co-Founder, Dan Monaghan will be the main speaker at Essential B2B Forum 2017 organized by Costa Rica’s country brand, Essential Costa Rica on November 21st 2017. The event, happening at the National Auditorium in San José, Costa Rica will highlight global trends such as sustainability, technology, and digital marketing as new ways to boost business. The sessions will focus on the impact these trends will have on the business world, specifically in Costa Rica. Dan will share his extensive knowledge of digital strategies with representatives from more than 200 companies who support the Essential COSTA RICA brand at this exclusive event. Attendees will include CEOs, decisions makers, investors, presidents and executive directors from different chambers of commerce and others special guests.

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Topics: WSI Press and Media

The Perks and Pitfalls of Having a Small(ish) Marketing Agency

by Gennady Liakhter on Nov 17, 2017 10:50:33 AM

Nothing worth doing in life comes without its challenges, and this is especially true for those whose life is running their own marketing agency. Facing these daily obstacles by no means should diminish the fulfillment of owning your own business, but sometimes it can feel discouraging.

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Topics: Digital Marketing Franchise, Expanding Your Business, Grow Your Marketing Agency

Franchise Opportunities for Women: The Most Attractive Options

by Trinda Tresham on Nov 13, 2017 2:59:53 PM

Finding the right franchise to invest in is an important step for potential franchisees. You must choose a franchise that appeals to your unique self. Your likes, dislikes, skills, and goals are just a few things you should consider before choosing one.

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Topics: Career Tips & Advice, Franchise Ownership, Becoming an Entrepreneur, WSI Franchise Information

Career Planning for a Woman Professional: Why and How it Can Make a Difference

by Trinda Tresham on Nov 7, 2017 10:37:02 AM

Imagine that you're planning a road trip or a vacation. Surely, in preparation, one of the first things you would you do is chart out the journey keeping in mind the stops you’ll take and the detours you may need to make on your way to the final destination. You are also likely to have a plan in place to tackle unexpected surprises that may come up. If this is something you are likely to do for a vacation, why would you not plan your professional life?

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Topics: Career Tips & Advice, Becoming an Entrepreneur

How to Help Your Marketing Agency Deal with its Lead Generation Pains

by Gennady Liakhter on Nov 3, 2017 12:47:50 PM

Dealing with marketing agency lead generation can be a painful and arduous process, especially when the growing digital market seems to be expanding at an exponential rate. The Hinge Research Institute reports that agencies that generate at least 40% of their leads online grow up to four times faster than agencies that do not capitalize on the web. It’s clear that you should be looking for digital marketing agency leads to grow and sustain your agency now more than ever.

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Topics: Franchise Ownership, Digital Marketing Franchise, Expanding Your Business

WSI Announces Appointment of Valerie Brown-Dufour as President

by Mark Dobson on Oct 30, 2017 9:58:32 AM


New President Resolves to Accelerate WSI’s Global Brand Expansion Plans
WSI, the world’s largest network of Digital Marketing Consultants today announced the appointment of Valerie Brown-Dufour as its President. Valerie has played a vital role in providing strategic directions to the company’s operations across various departments since 1999. Prior to this promotion, she was the Chief Operating Officer at WSI. In this role, she was responsible for providing support and education to the company’s global franchise system and managing the innovation of the WSI business model.

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Topics: WSI Press and Media

Ever Thought of Running Your Own Digital Marketing Business?

by Mark Dobson on Oct 27, 2017 1:13:25 PM

A common regret later in life is having spent too much time at the office and not enough time with the people that really matter. Running your own business can mean the difference between just pushing on through the treadmill of life and really living your life.

Why not make today the day you take control of your independence and freedom and realize the life that you’ve been dreaming of?

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Topics: Career Tips & Advice, Becoming an Entrepreneur, Digital Marketing Franchise, WSI Franchise Information

Is Franchising the Right Choice for a Homemaker Who Wants to Resurrect her Career?

by Trinda Tresham on Oct 24, 2017 1:42:03 PM

According to a report published by the US Bureau of Labor Statistics, 40% of mothers with children under age 6 quit their jobs to stay at home and become full-time care providers to their families. This is really no surprise at all. Neither does it happen only in America. Across the world, a substantial percentage of women are putting aside their professional dreams while they take care of their family responsibilities, children, or even an elderly relative. Still, many of these women who identify as homemakers, have not abandoned their professional ambitions completely. They are keen on working again, albeit under the right conditions. Flexible working arrangement counts right at the top of the list of these conditions.

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Topics: Career Tips & Advice, Becoming an Entrepreneur, Digital Marketing Franchise

How to Leverage Your Agency’s Content to Position Yourself as a “Thought Leader”

by Gennady Liakhter on Oct 20, 2017 2:25:10 PM

A digital marketing agency owner could not be in existence today without coming across that all-too-familiar phrase: “content is king.” In the modern digital world, there is an unlimited amount of space for content to exist and therefore, there is an unlimited amount of space to now market your business. 
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Topics: Digital Marketing Franchise, WSI Franchise Information, Expanding Your Business, Increasing Client ROI

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