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Featuring the Best in Career Advice, Digital Marketing and Franchising

Interview with Daniel Lattanzio, VP of Franchise Development for WSI

by WSI on Mar 13, 2019 6:30:00 AM

We have been looking forward to sharing this interview with Daniel Lattanzio, who shares with us his experience after 21 years at WSI Head Office.

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Topics: Agency & Supplier Profiling

Interview with Neal Lappe, WSI Consultant from Richmond, Virginia

by WSI on Mar 5, 2019 7:00:00 AM

Today we have a real gem of an interview. For the last three years, Neal Lappe has been at the top of the leaderboard in revenue earnings amongst the entire WSI network of consultants. In this interview, we learn the secrets of how to build a solid, sustainable digital marketing business. So Neal ...

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Topics: Digital Consultant Profile

Introducing New IC, Jesper Jacobsen

by WSI on Feb 26, 2019 3:25:24 AM

In this interview with Jesper, we find out how a marketing expert who had a burning desire to start his own business and get back to staying in Denmark, started his digital marketing journey.

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Topics: Digital Consultant Profile

Introducing New IC Nicole King

by WSI on Feb 15, 2019 2:00:38 AM

In this interview with Nicole King, we find out how continuous learning has been a driving factor to choosing and starting a new business. She loves being a trusted advisor and is passionate about helping others. Find out more about Nicole in this post.

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Topics: Digital Consultant Profile

Valentine’s Day Marketing Tips that Your Business will Fall in Love With!

by WSI on Feb 14, 2019 2:54:41 AM

Valentine’s Day is on the horizon and love is in the air, so our team would like to share some of our best digital marketing tips and advice for small businesses as our gift to you. With the right strategy and approach, your campaign can really make this day special for all your customers!

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Topics: Happy Holidays

Interview with New Consultants, Michael and Joe Naylor

by WSI on Feb 6, 2019 6:00:00 AM

Today we interview Mike and Joe Naylor. Mike comes from a military background and after many years in service, has decided to go on his own. He shares his story below.

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Topics: Digital Consultant Profile

Interview with Certified WSI Agency Owner, Seanice Kacungira

by WSI on Jan 29, 2019 8:35:27 AM

We take great pleasure is sharing our interview with our WSI Agency owner, Seanice Kacungira. She runs a successful digital marketing agency and is represented in 5 countries.

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Topics: Agency & Supplier Profiling

The Future of Digital Marketing: 5 Predictions for 2019

by Cheryl Baldwin on Jan 23, 2019 3:30:14 PM

Dating back to 2014, we’ve made marketing predictions for the year ahead. Of course, we’d be remiss if we didn’t mention the entire reason we started doing these marketing predictions posts: Rand Fishkin’s annual predictions on the Moz blog, which he began doing all the way back in 2011.

Since we like to keep things real here on the WSI Franchise blog, we’ll grade the claims we made last year, just to make sure we’ve still got the Nostradamus touch. Here’s the grading scale we created for the OG predictions post in 2014:

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Topics: Career Tips & Advice, Digital Marketing Trends & Tactics, Becoming an Entrepreneur

Gerardo Kerik, WSI Internet Consultant from Atlanta, Georgia

by WSI on Jan 23, 2019 7:42:44 AM

Gerado Kerik is truly international and has worked for many big brands in Mexico, USA, Asia and Latin America.

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Topics: Digital Consultant Profile

Interview with Cheryl Baldwin, Director of Marketing and Communications for WSI

by WSI on Jan 11, 2019 7:55:36 AM

Here’s a great story of how to climb the corporate ladder. Cheryl, a hard-working mother of two boys, shares her career journey of the past 15 years with WSI. Find out more about Cheryl’s contribution to helping WSI win 85 WMA WebAwards and authoring the email marketing chapter of the Digital Minds book. She also shares her favourite place to go to relax in this interesting interview.

How would you describe yourself?

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Topics: Agency & Supplier Profiling

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