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Featuring the Best in Career Advice, Digital Marketing and Franchising

The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!

The Skills Behind Effective Digital and AI Consulting: Larry Barnaby's Perspective
Consultant Profile

The Skills Behind Effective Digital and AI Consulting: Larry Barnaby's Perspective

After selling his direct mail business, Larry Barnaby joined WSI with years of sales, marketing, and business ownership ...

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What Strategy-First Digital and AI Consulting Looks Like in Practice
AI Consulting & Advisory

What Strategy-First Digital and AI Consulting Looks Like in Practice

Organizations have more digital and AI options than they can use effectively, making it harder to decide what matters, w...

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How Do WSI Consultants Find Clients and Build Business Relationships?
WSI Franchise Information

How Do WSI Consultants Find Clients and Build Business Relationships?

Building a consulting practice means creating more than a pipeline. It requires a repeatable way to develop relationship...

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Why Uneven AI Results Are Driving Demand for AI Advisory
AI Consulting & Advisory

Why Uneven AI Results Are Driving Demand for AI Advisory

Many organizations have invested in AI tools but still struggle to change how work gets done. Effective adoption depends...

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Building a Consulting Career Through Digital and AI: Neal Lappe's 21-Year Journey
Consultant Profile

Building a Consulting Career Through Digital and AI: Neal Lappe's 21-Year Journey

Neal Lappe joined WSI after a corporate downsizing, without a background in sales, marketing, or technology. 21 years la...

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Is Digital and AI Consulting the Right Next Move After Corporate Leadership?
Franchise Ownership

Is Digital and AI Consulting the Right Next Move After Corporate Leadership?

Moving from corporate leadership into digital and AI consulting requires more than experience. It asks professionals to ...

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WSI's 2026 Award Winners: The People Behind a Global Digital and AI Consulting Network
WSI Press and Media

WSI's 2026 Award Winners: The People Behind a Global Digital and AI Consulting Network

At WSI’s 2026 Global Convention, consultants, agencies, and partners were recognized for leadership, client work, peer s...

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What BCG’s $3.6 Billion in AI Revenue Reveals About the Opportunity in AI Advisory
AI Consulting & Advisory

What BCG’s $3.6 Billion in AI Revenue Reveals About the Opportunity in AI Advisory

A quarter of BCG’s revenue now comes from AI services. That says something about where consulting demand is heading. The...

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Featuring the Best in Career Advice, Digital Marketing and Franchising

The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!