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Travis Bain, one of the newest members of the WSI network, begins his entrepreneurial journey in Orange, Connecticut. His decision to join WSI reflects both his ambition to build something of his own and his commitment to making a meaningful impact in his local community. Like many who join the WSI family, Travis saw an opportunity to create his own path while helping other businesses grow and succeed.
Watch this video to hear Travis share his story, motivations, and aspirations for the future.

Travis’s decision to join WSI was driven by his desire to build something of his own while leveraging the support of a proven system. For him, WSI offered the perfect combination of stability, credibility, and innovative resources to start his own business.
“WSI’s proven system gave me confidence,” Travis shares. “Knowing that I’m backed by a global network with a strong foundation made this decision an easy one.”
At WSI, entrepreneurs gain access to comprehensive training, advanced tools, and the support of a collaborative global network. These resources are designed to help individuals not just launch their businesses but also grow them into sustainable and impactful ventures. For Travis, this support system provided the confidence to align his professional aspirations with his personal goal of contributing to his local community's success.
Travis is eager to put his vision into action, helping businesses grow through tailored digital marketing solutions. For him, this is more than just a career shift—it’s about creating a future filled with purpose and possibility.
"My goal is to connect with as many businesses as possible and help them succeed," he explains. "With WSI’s guidance, I know I’m in the best position to achieve this."
Travis’s journey reflects WSI’s commitment to fostering growth and empowering entrepreneurs to shape their success stories.
Travis’s story is just one of many within the WSI network, where individuals from diverse backgrounds come together to embrace entrepreneurship. If you’re ready to take control of your future, WSI offers a platform, community, and proven systems to help you succeed.
Contact us today to learn more about becoming part of our global network and start writing your own success story.
Daniel plays a fundamental role in WSI’s global franchise expansion and development. He has since overseen WSI’s franchise development process, and he is personally associated with the recruitment of 600+ global franchisees.
The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!
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Neal Lappe joined WSI after a corporate downsizing, without a background in sales, marketing, or technology. 21 years later, his story shows how an experienced professional can enter a new field when personal commitment is matched by peer knowledge, mentorship, and a consulting network built to keep adapting.
Nicky McKenna’s move from retail leadership into digital and AI consulting shows how commercial judgment, strategy-first thinking, and structured advisory work help build stronger client relationships. Her experience with WSI highlights how experienced professionals can apply decades of business insight through a consulting model designed around clarity, facilitation, and long-term strategic thinking.
Mahesh Swami spent 28 years at 3M, building a global career across sales, marketing, industry leadership, and change management. He chose WSI as a way to apply that experience through a consulting practice supported by structure, strategic relevance, family involvement, and a global digital and AI consulting network.
Eric Cook spent 15 years in banking before moving into digital and AI consulting with WSI. Over the past 18 years, he has worked with clients as new technologies came into play, focusing on how those tools are used in real business settings. His story also reflects how WSI has adapted over time without losing focus on practical client work.
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