Featuring the Best in Career Advice, Digital Marketing and Franchising

WSI was recently recognized by The Franchise Universe as a winning franchise in the digital marketing industry. This is, in part, thanks to our advocacy of constant reinvention and digital remodelling in an ever-changing landscape of business, institutions, and society. At WSI, we get excited about the very advancements and innovations that many marketers and business owners dread. WSI has spent over 25 years accumulating key expertise and experience in both the digital marketing industry and franchising.

The WSI digital marketing franchise is proud to be recognized as a FRAN-TASTIC 500 brand for 2021!

Editor's Note: This post was originally published in September 2018 and has been updated with new content that highlights the importance of proper business planning in 2021's economy.

What is a business plan? For people who are just starting out and forming their own company, whether it's a small freelance business at home or a new venture with an office and a starting pool of employees, there's a lot of importance to a business plan. It is a road map, an outline, a document that explains what your business is, what the goals of the enterprise are, and how exactly it will set about achieving those goals. So beyond being a document that identifies your business, what else does such a plan do for you?

As the President of WSI and having joined the company 22 years ago, Valerie Brown-Dufour knows a thing or two about digital marketing franchising, and she has seen how the demand for digital solutions has skyrocketed in recent years. And it's thanks to that expertise that Franchise Journal featured her on their latest issue, where she talks about the relevance of the WSI business model during COVID lockdowns and how continuous knowledge sharing among franchisees strengthens the WSI Network.

WSI is proud of Bob Rogers – one of our digital marketing franchisees who was featured in Franchise Journal’s November Veterans issue.

One of the things that most businesses will agree is important but incredibly difficult to maintain is good marketing. Marketing is an art and a craft all unto itself, and with successful marketing, a quality product or service can enjoy considerable gains in business and popularity.

Are you a mother who runs her own business, or wants to? Have you ever wondered how to become a successful working mother?

These days there are plenty of “mompreneurs” doing their own thing and having a blast doing it. Not only is this an incredibly rewarding opportunity, but it’s also extremely empowering.

The digital marketing industry is predicted to reach $285 billion in spending by 2020, reports Marketing Tech News, and it doesn't look like the pace is slowing down anytime soon. More companies realize that they need strong digital marketing strategies to succeed in a globalized and highly connected world. Now is the perfect time to get into this field, especially with these exciting developments. 

Are you burnt out, frustrated, or unfulfilled in your career? Do you feel like you need a change of pace? Are you wondering how to reinvent yourself professionally?

Most of us have felt this way at some point or another in our professional lives – so don’t worry, you’re not alone! Still, whether it’s our employer laying us off or us making a solid plan to leave our current situations, usually the idea of making such a big change feels daunting, confusing and uncomfortable. In short, it can feel like a challenge, even when we know it’s the right decision in the long run.