Featuring the Best in Career Advice, Digital Marketing and Franchising

Daniel Lattanzio

Daniel plays a fundamental role in WSI’s global franchise expansion and development. He has since overseen WSI’s franchise development process and he personally associated with recruitment of 600+ global franchisees

Website: https://www.wsifranchise.com/

Author's Posts

How to Create Work-Life Balance as a Franchisee

by Daniel Lattanzio on Dec 10, 2021 5:27:00 PM

WSI digital marketing franchisee, Taylor Russell, was recently interviewed for the Canadian Franchise Association's podcast show, Franchise Canada Chats. In the episode, Taylor sat down with guest host Angela Coté (CFE), the CEO and "Boss Lady" of Angela Coté Inc. to discuss how franchisees can search for franchise opportunities that offer them the flexibility to create a healthy work-life balance as a business.

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Topics: Becoming an Entrepreneur

Making a Difference to Businesses Globally

by Daniel Lattanzio on Oct 20, 2021 4:35:33 PM

WSI was recently recognized by The Franchise Universe as a winning franchise in the digital marketing industry. This is, in part, thanks to our advocacy of constant reinvention and digital remodelling in an ever-changing landscape of business, institutions, and society. At WSI, we get excited about the very advancements and innovations that many marketers and business owners dread. WSI has spent over 25 years accumulating key expertise and experience in both the digital marketing industry and franchising.

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Topics: WSI Press and Media

6 Time Management Tips For The Entrepreneurial Mind

by Daniel Lattanzio on Jun 2, 2021 12:04:00 PM

From business plans and models to market research and even accounting, starting a new business from scratch is difficult. Lots of time, effort and investment go into launching a new company. Your ability to be efficient and planful are two essential skillsets to achieve your desired results faster. The entrepreneurial lifestyle is fast-paced, and since each of your working hours is time you are spending away from your family, you'll want to make sure you are maximizing it properly.

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WSI is a FRAN-TASTIC 500 Digital Marketing Franchise

by Daniel Lattanzio on Apr 26, 2021 8:30:00 AM

The WSI digital marketing franchise is proud to be recognized as a FRAN-TASTIC 500 brand for 2021!

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Topics: WSI Press and Media

Reasons Why a Business Plan Is Important for Entrepreneurs

by Daniel Lattanzio on Mar 31, 2021 7:00:00 AM

Editor's Note: This post was originally published in September 2018 and has been updated with new content that highlights the importance of proper business planning in 2021's economy.

What is a business plan? For people who are just starting out and forming their own company, whether it's a small freelance business at home or a new venture with an office and a starting pool of employees, there's a lot of importance to a business plan. It is a road map, an outline, a document that explains what your business is, what the goals of the enterprise are, and how exactly it will set about achieving those goals. So beyond being a document that identifies your business, what else does such a plan do for you?

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Topics: Career Tips & Advice, Becoming an Entrepreneur

The Power and Resilience of Digital Marketing

by Daniel Lattanzio on Mar 9, 2021 10:42:40 AM

As the President of WSI and having joined the company 22 years ago, Valerie Brown-Dufour knows a thing or two about digital marketing franchising, and she has seen how the demand for digital solutions has skyrocketed in recent years. And it's thanks to that expertise that Franchise Journal featured her on their latest issue, where she talks about the relevance of the WSI business model during COVID lockdowns and how continuous knowledge sharing among franchisees strengthens the WSI Network.

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Topics: WSI Press and Media

From Soaring in the Air Force to Soaring Online

by Daniel Lattanzio on Dec 1, 2020 7:00:00 AM

WSI is proud of Bob Rogers – one of our digital marketing franchisees who was featured in Franchise Journal’s November Veterans issue.

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Topics: WSI Press and Media

Digital Marketing Franchise: What is That?

by Daniel Lattanzio on Aug 10, 2018 2:11:11 PM

One of the things that most businesses will agree is important but incredibly difficult to maintain is good marketing. Marketing is an art and a craft all unto itself, and with successful marketing, a quality product or service can enjoy considerable gains in business and popularity.

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Topics: Career Tips & Advice, Business Skills & Trends, Franchise Ownership, Digital Marketing Franchise, WSI Franchise Information

Mother, Digital Marketer, Business Owner: A WSI Digital Marketing Consultant Can Do It All!

by Daniel Lattanzio on Aug 3, 2018 12:50:59 PM

Are you a mother who runs her own business, or wants to? Have you ever wondered how to become a successful working mother?

These days there are plenty of “mompreneurs” doing their own thing and having a blast doing it. Not only is this an incredibly rewarding opportunity, but it’s also extremely empowering.

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Topics: Career Tips & Advice, Becoming an Entrepreneur, Digital Marketing Franchise, WSI Franchise Information

7 Reasons Why Digital Marketing Is One of the Most Exciting Industries

by Daniel Lattanzio on Jul 13, 2018 2:00:00 PM

The digital marketing industry is predicted to reach $285 billion in spending by 2020, reports Marketing Tech News, and it doesn't look like the pace is slowing down anytime soon. More companies realize that they need strong digital marketing strategies to succeed in a globalized and highly connected world. Now is the perfect time to get into this field, especially with these exciting developments. 

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Topics: Becoming an Entrepreneur

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