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Featuring the Best in Career Advice, Digital Marketing and Franchising

Traditional and Digital Marketing, Can They Live in Synergy?

by Gennady Liakhter on May 24, 2017 2:46:42 PM

The aim of marketing, whether traditional or digital, is to sell products or services. As such, traditional and digital marketing are intrinsically linked, even if they use a slightly different approach and work in different media.Whereas traditional marketing focuses on traditional media like print, radio, and television, digital marketing focuses on digital media that includes emails, mobile, social media, and websites. However, regardless of the media, marketing is meant to help companies cultivate a brand, standardize their image, and disseminate that image widely with the aim of gaining customers and increasing sales, and that’s why traditional and digital marketing can in fact work together seamlessly.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

Why All Marketing Agencies Should Include Digital in their Future

by Mark Dobson on May 5, 2017 10:31:54 AM

Marketing has existed ever since the first human tried to convince a fellow villager that his two chickens were worth trading a goat for. But it’s come a long way since then, and today when people talk about marketing, they're typically talking about it in a digital format. That’s because these days, people spend more time on the internet than they do with any other media combined, so the only viable way your company can reach them is through digital marketing. So, if you’ve been offering only traditional marketing services all this time, it’s time to do a rethink!

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

The Top 5 Challenges Your Marketing Agency May Face in 2017 and What You Can Do to Face Them

by Mark Dobson on Apr 19, 2017 11:41:51 AM

As more and more of the business world transitions to online-based platforms for running their organizations, small digital marketing agencies are experiencing an unprecedented workload. This also means that more and more individuals are heading into the digital marketing industry, paving the way for increased competition, and shrinking budgets as newcomers quote less on big projects.

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Topics: Digital Marketing Franchise, WSI Franchise Information, Expanding Your Business, Increasing Client ROI

Join Forces with an Industry Leader

by Trinda Tresham on Apr 5, 2017 2:01:47 PM

Digital marketing has been around for a long time, and with technology changing as quickly as it does, it’s not going anywhere anytime soon. There are lots of companies out there who haven't invested the time, energy, and resources to gain the experience and expertise necessary to navigate the murky and changing waters of digital marketing. But WSI is an industry leader and one of the oldest players in the field, and we have what it takes to bring your company into the twenty-first century.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

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