Marketing has existed ever since the first human tried to convince a fellow villager that his two chickens were worth trading a goat for. But it’s come a long way since then, and today when people talk about marketing, they're typically talking about it in a digital format. That’s because these days, people spend more time on the internet than they do with any other media combined, so the only viable way your company can reach them is through digital marketing. So, if you’ve been offering only traditional marketing services all this time, it’s time to do a rethink!
One of the many great things about digital marketing is that it’s low investment compared to the full-page color print ads of yesteryear, making it ideal for small businesses that may not have a huge advertising budget. Plus, your marketing team will have more flexibility and creativity with digital ads. Today, our discussion will focus on a few of the other benefits of digital marketing that your business can't live without.
Digital Marketing Can Help You Engage Past and Potential Customers
There are several ways that digital marketing can help grow your business, including that it can reconnect you with previous customers, help you reach out to lost customers, and introduce you to potential new customers. A few of the strategies digital marketing uses to achieve this include:
- Great content creation that helps you engage customers, gives you something to share, and gets people talking about your brand
- Optimized blogs, articles, newsletters, and other materials that can boost your website rankings
- Mobile marketing that connects you with the millions of people who use their smartphones every day
- Social media marketing that expands your network of followers, boosts your rankings, and gives you a global reach
- Email marketing that lets you reconnect with past customers and build better relationships and customer loyalty
- Customer surveys that help you ensure client satisfaction and point you toward possible improvements
Keeping You on the Cutting Edge
The world of digital marketing is always in flux because technology and user behavior are constantly evolving. With an experienced industry leader like WSI as your partner, you'll always be on top of the game, and always be ahead of the curve when it comes to the newest tech, the latest trends, and upcoming advancements.
For instance, did you know that over 200 million internet users use ad blocking software? This means that if you use traditional digital ads to reach customers, you're going to miss the mark. With WSI, you won’t use traditional ads but rather native ads, which are viewed 53 percent more times than banner ads, and which will bring better ROI for clients.
Digital Marketing Is the Great Equalizer
With traditional brick and mortar stores, some were at a disadvantage because of physical visibility: if you couldn’t afford rent on the main strip, then you wouldn’t get as many customers, because you wouldn’t be as visible as the ritzy competition on Main Street. Not only that, but you were generally limited to finding customers in your vicinity, so physical location was paramount.
On the internet, it doesn’t matter if you don’t have a physical store at all let alone a location in the best part of town: you can reach anybody, anywhere, at any time, and digital marketing can help you grow your business and reach potential customers all over the world. WSI already has a worldwide network in place—we have at least one franchise partner in over 80 countries—that you can leverage to expand your business unlike ever before.
The internet’s level playing field means that every business has infinite opportunity to grow and expand, and digital marketing can help you do just that. With WSI’s proven system, worldwide network, and decades of experience, you can reach more customers, re-engage old customers, boost your rankings, make more sales, and make your business more successful and profitable than you ever thought possible.
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