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Featuring the Best in Career Advice, Digital Marketing and Franchising

Steps Your Agency Can Take to Maximize Impact in Niche Markets

by Gennady Liakhter on Dec 15, 2017 1:19:20 PM

Providing quality marketing services to your clients can be difficult, no matter how long you've done it or how well you do it. However, it becomes especially difficult when your client's business deals in a "niche market". Rather than marketing to a general audience to drum up as many customers as possible, your clients are looking for those particular people interested in their particular services.

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Topics: Expanding Your Business, Digital Marketing Trends & Tactics, Grow Your Marketing Agency, Grow my Agency, Growing Your Business

Growth Strategies to Help Your Marketing Agency Break into the Big League

by Gennady Liakhter on Dec 13, 2017 10:36:00 AM

Business owners of all shapes and sizes are always looking for ways to increase business and expand into new markets, but this is especially important for the small companies that are the backbone of many economies. But expanding and growing aren't always easy tasks, particularly if you don’t have the people power and resources you need to succeed. And that’s where business partnerships come in: with a partnership, you get to combine your strengths with the talents of another company, and both of you benefit through increased service offerings, happier clients, and a bigger piece of the market share.

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Topics: Digital Marketing Franchise, Expanding Your Business, Growing Your Business, Franchise Ownership, Increasing Client ROI

Get Familiar with These Key Marketing Trends to Make Your Business More Profitable in 2018

by Gennady Liakhter on Dec 1, 2017 2:38:31 PM

Technological advances, the development of new devices, and the changing behaviors of consumers mean that marketing best practices adapt accordingly, especially in the digital world. Most businesses these days want their marketing strategies to be comprised of a mixture of traditional and digital advertising, but it can be very tough to keep up with current trends.

With that in mind, here are a few of the most important marketing trends that you can incorporate into your business to make it more profitable and more attractive to prospective clients in the upcoming year.

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Topics: Expanding Your Business, Grow my Agency, Growing Your Business

What Do Traditional Marketing Agencies Need to Get Into Digital Marketing?

by Gennady Liakhter on Jul 10, 2017 2:16:04 PM

Many traditional marketing agencies have been operating successfully for years, and aren't entirely convinced that the expansion into digital marketing is worth the time and effort. But digital marketing has been around for a couple of decades, and it isn't going anywhere shortly.

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Topics: Franchise Ownership, Increasing Client ROI, Growing Your Business, Expanding Your Business

How to Get Help for Your Business Without Sacrificing its Identity and Your Ownership

by Mark Dobson on Jun 30, 2017 11:10:59 AM

Your clients love you, they're happy with your services, and they choose you time and time again because of your brand and the trust you’ve built over the years. But maybe you’ve been looking at the possibility of expanding into digital marketing as well but aren't sure how to manage it without having to change your business model, your clients, and your brand.

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Topics: Digital Marketing Franchise, Expanding Your Business, Growing Your Business, Increasing Client ROI

How to Join Hands with a Global Partner and Provide Better Marketing ROIs to Your Clients

by Gennady Liakhter on Jun 21, 2017 10:01:16 AM

The term digital marketing started being used around the 1990s. Yahoo was born in 1994 and Google in 1998. Fast forward to 2017, and we see that digital marketing is an integral part of all successful marketing campaigns. At WSI, a leading digital marketing franchise, we’ve not only been through it all, but we've also even helped pioneer many of the best practices that exist in the industry today. Since we’ve been around since the beginning of the public internet, we’ve seen digital marketing trends come and fade away in that time, and have developed a knack for knowing what's important in the field and what is no more than a fad.

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Topics: Digital Marketing Franchise, Growing Your Business, Increasing Client ROI

Are Your Clients Asking For Better ROI for Their Marketing Budget?

by Gennady Liakhter on Jun 7, 2017 2:18:28 PM

As a marketing firm, your job is tough and getting harder every day. It seems that technology, consumer habits, and the media are constantly changing, and it can be difficult to stay at the top of your game. Not to mention that your clients have some pretty big expectations regarding growth and ROI, so there's a lot of pressure on you to perform. One way to stay ahead of the curve is to partner with a digital marketing firm that can increase your reach and your audience, and significantly improve the ROI your clients see with each campaign.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

Here's a Checklist for When You're Looking to Partner with Another Company

by Gennady Liakhter on Jun 5, 2017 10:52:37 AM

You’ve spent years developing your brand, cultivating your reputation, and growing your business. Maybe now you’re looking at expanding your service offerings by partnering with a company that is already well-established, and can, therefore, help you take the next step towards expansion. Finding a business partner is an exercise in trust, and you have to be confident that the organization you’re collaborating with is of the right kind. Today, we’re going to go over a few of the most important things you should look for in your business partner, and ways you can ensure constant growth via this nature of partnership.

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Topics: Digital Marketing Franchise, Expanding Your Business, Franchise Ownership, Growing Your Business

Traditional and Digital Marketing, Can They Live in Synergy?

by Gennady Liakhter on May 24, 2017 2:46:42 PM

The aim of marketing, whether traditional or digital, is to sell products or services. As such, traditional and digital marketing are intrinsically linked, even if they use a slightly different approach and work in different media.Whereas traditional marketing focuses on traditional media like print, radio, and television, digital marketing focuses on digital media that includes emails, mobile, social media, and websites. However, regardless of the media, marketing is meant to help companies cultivate a brand, standardize their image, and disseminate that image widely with the aim of gaining customers and increasing sales, and that’s why traditional and digital marketing can in fact work together seamlessly.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

How WSI Can Help Your Agency Reach the Next Level of Success

by Mark Dobson on May 12, 2017 1:00:00 PM

Imagine your agency transformed, partnered with the world’s largest network of Digital Marketing Consultants. Digital marketing agencies can expand and thrive, by increasing their client bases, and gaining access to the expertise that a professional, knowledgeable network of Digital Marketing Consultants provides. WSI offers existing digital marketing agencies security in their quickly changing field while expanding the client base and learning advanced digital marketing strategies.

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Topics: Digital Marketing Franchise, Expanding Your Business, Growing Your Business, Franchise Ownership

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