As a marketing firm, your job is tough and getting harder every day. It seems that technology, consumer habits, and the media are constantly changing, and it can be difficult to stay at the top of your game. Not to mention that your clients have some pretty big expectations regarding growth and ROI, so there's a lot of pressure on you to perform. One way to stay ahead of the curve is to partner with a digital marketing firm that can increase your reach and your audience, and significantly improve the ROI your clients see with each campaign.
Why Traditional Marketing Won’t Reach Everybody
When you think of your go-to marketing strategy, what does it entail? It’s most likely a combination of different campaigns across a variety of media, and you probably don’t put all your eggs in one basket and rely on a single medium or campaign. But the problem is that traditional marketing media don’t have the same hold and sway that they used to.
For instance, if you’ve ever put together a television ad for a client, you might be interested to learn that over 20 percent of households no longer pay for cable television subscriptions. Similarly, weekday newspaper circulation fell by 7 percent in 2015 alone. The trick to getting better ROI for clients, therefore, isn't in the strategy, but rather where you put the strategy into practice.
Growing My Business by Combining Traditional and Digital Marketing
What's interesting is that while newspaper circulation is in decline, news website traffic is up across the board, and this is just one indication of the shift that’s happening and the increasing growth of digital platforms. However, that’s not to say that it’s time to abandon traditional marketing—the audience for traditional media is still in the millions (and billions when you extrapolate to a global market). But the most successful marketing campaigns these days tend to employ elements from both traditional and digital marketing.
For example, if you were to purchase a print ad in a newspaper as well as a display ad on the newspaper’s website plus a social media ad targeting Facebook users who like the site, then you would reach the maximum possible audience. By combining digital and traditional, you'll be increasing your reach, satisfying unhappy clients, making the most of each strategy, and earning more money in the process.
With So Many Digital Marketing Services Out there, Who Do You Choose?
There are thousands of companies out there offering digital marketing services to traditional marketing firms, but not all digital marketers are created equal. To ensure that your efforts with digital accelerate client ROI, you must partner with a reputable, trustworthy, and experienced digital marketing firm that has a global reach and a high-end client base.
WSI is a digital marketing franchise that has over 20 years of proven experience in the field, excellent industry partners like Google and HubSpot, and a large portfolio of big international clients that have seen increased ROI, improved campaign results, and more customers since partnering with us.
People often talk about traditional versus digital marketing, but there's no reason these two can't live in harmony. In fact, some of the most effective marketing strategies combine elements from both traditional and digital, and the best way to ensure impressive results and the highest ROI for your clients is to provide a comprehensive set of services that markets on all media platforms.