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Featuring the Best in Career Advice, Digital Marketing and Franchising

Gennady Liakhter

Gennady has been instrumental in developing a model for WSI to connect with and help grow existing digital marketing agencies. With a wide range of expertise in business development, digital marketing, and also the franchise industry he is now overseeing the efforts of WSI’s Agency division.

Website: http://www.wsiopportunity.com

Email: gliakhter@wsicorporate.com

Author's Posts

Give Your Content a Boost with Guest Blogging

by Gennady Liakhter on Apr 9, 2018 3:02:21 PM

Have you been looking for a way to build brand awareness and authority in your new business or startup?

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Topics: Career Tips & Advice, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

5 Essential Tips when Hiring Digital Marketing Freelancers

by Gennady Liakhter on Mar 16, 2018 3:42:05 PM

Have you ever considered hiring a freelancer to boost your productivity on your next big project?

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Topics: Career Tips & Advice, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

3 Ways to Overcome Your Struggles with Mobile Marketing

by Gennady Liakhter on Feb 23, 2018 3:41:24 PM

Mobile devices have changed not only the way people communicate with one another, but also the way they search for information online, shop, and interact with the digital world. In fact, about 60 percent of all internet searches these days are done from mobile devices, and this is changing the way marketers approach their digital marketing messages. But like all forms of marketing, mobile marketing is both art and science, and it requires special expertise that not everyone has. When it comes to succeeding in marketing for mobile, here are three things to keep in mind:

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Topics: Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

Strengthen your Brand Engagement through Storytelling

by Gennady Liakhter on Feb 9, 2018 3:38:54 PM

Stories are one of the most compelling methods of communication that humans have, and they're certainly more engaging than a page full of facts and statistics. That’s because people relate to another person more than they do to numbers and data, and they respond to familiar characters and themes in a way that raw data can't compete with. Stories have been a part of our history long before there were written languages to facilitate communication. It may come as no surprise, therefore, that when a business wants to know how to get brand engagement, storytelling is the trick of the trade that will produce immediate results and immediate responses from your audience.

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Topics: Business Skills & Trends, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

How to Vet Agencies When Considering Outsourcing Your Services

by Gennady Liakhter on Jan 19, 2018 9:24:42 AM

Outsourcing Marketing ServicesRunning a marketing agency while simultaneously working in it can sometimes feel like the Bruce Wayne-Batman paradigm; “you never see the two in the same place at the same time”.

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Topics: Career Tips & Advice, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

What You Need to Know About AI and Digital Marketing

by Gennady Liakhter on Jan 5, 2018 3:58:06 PM

Looking back, 2017 was an exciting and productive year for the development of artificial intelligence across a variety of industries. From the advancements of the self-driving car to the charming – albeit somewhat creepy – social robot “Sophia”, it’s evident that AI technology and its role in our lives is only just getting started. In fact, artificial intelligence has already made its way into the world of digital marketing and has proven to be of great value to both marketers and customers alike.

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Topics: Business Skills & Trends, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

Steps Your Agency Can Take to Maximize Impact in Niche Markets

by Gennady Liakhter on Dec 15, 2017 1:19:20 PM

Providing quality marketing services to your clients can be difficult, no matter how long you've done it or how well you do it. However, it becomes especially difficult when your client's business deals in a "niche market". Rather than marketing to a general audience to drum up as many customers as possible, your clients are looking for those particular people interested in their particular services.

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Topics: Digital Marketing Trends & Tactics, Expanding Your Business, Growing Your Business, Grow my Agency, Grow Your Marketing Agency

Growth Strategies to Help Your Marketing Agency Break into the Big League

by Gennady Liakhter on Dec 13, 2017 10:36:00 AM

Business owners of all shapes and sizes are always looking for ways to increase business and expand into new markets, but this is especially important for the small companies that are the backbone of many economies. But expanding and growing aren't always easy tasks, particularly if you don’t have the people power and resources you need to succeed. And that’s where business partnerships come in: with a partnership, you get to combine your strengths with the talents of another company, and both of you benefit through increased service offerings, happier clients, and a bigger piece of the market share.

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Topics: Franchise Ownership, Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

Get Familiar with These Key Marketing Trends to Make Your Business More Profitable in 2018

by Gennady Liakhter on Dec 1, 2017 2:38:31 PM

Technological advances, the development of new devices, and the changing behaviors of consumers mean that marketing best practices adapt accordingly, especially in the digital world. Most businesses these days want their marketing strategies to be comprised of a mixture of traditional and digital advertising, but it can be very tough to keep up with current trends.

With that in mind, here are a few of the most important marketing trends that you can incorporate into your business to make it more profitable and more attractive to prospective clients in the upcoming year.

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Topics: Expanding Your Business, Growing Your Business, Grow my Agency

The Perks and Pitfalls of Having a Small(ish) Marketing Agency

by Gennady Liakhter on Nov 17, 2017 10:50:33 AM

Nothing worth doing in life comes without its challenges, and this is especially true for those whose life is running their own marketing agency. Facing these daily obstacles by no means should diminish the fulfillment of owning your own business, but sometimes it can feel discouraging.

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Topics: Digital Marketing Franchise, Expanding Your Business, Grow Your Marketing Agency

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