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Featuring the Best in Career Advice, Digital Marketing and Franchising

Gennady Liakhter

Gennady has been instrumental in developing a model for WSI to connect with and help grow existing digital marketing agencies. With a wide range of expertise in business development, digital marketing, and also the franchise industry he is now overseeing the efforts of WSI’s Agency division.

Website: http://www.wsiopportunity.com

Email: gliakhter@wsicorporate.com

Author's Posts

How to Help Your Marketing Agency Deal with its Lead Generation Pains

by Gennady Liakhter on Nov 3, 2017 12:47:50 PM

Dealing with marketing agency lead generation can be a painful and arduous process, especially when the growing digital market seems to be expanding at an exponential rate. The Hinge Research Institute reports that agencies that generate at least 40% of their leads online grow up to four times faster than agencies that do not capitalize on the web. It’s clear that you should be looking for digital marketing agency leads to grow and sustain your agency now more than ever.

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Topics: Franchise Ownership, Digital Marketing Franchise, Expanding Your Business

How to Leverage Your Agency’s Content to Position Yourself as a “Thought Leader”

by Gennady Liakhter on Oct 20, 2017 2:25:10 PM

A digital marketing agency owner could not be in existence today without coming across that all-too-familiar phrase: “content is king.” In the modern digital world, there is an unlimited amount of space for content to exist and therefore, there is an unlimited amount of space to now market your business. 
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Topics: Digital Marketing Franchise, WSI Franchise Information, Expanding Your Business, Increasing Client ROI

What You Can Do (and Should Not Do) to Get Clients with Bigger Marketing Budgets

by Gennady Liakhter on Oct 3, 2017 2:44:21 PM

Getting those big-name clients is something that every marketer needs to strive for. As budgets seem to diminish and clients appear to move toward unconventional marketing means, getting large clients with a big marketing budget is sometimes a matter of survival for your agency.

In this blog we will give you some tips for what to do and what not to do to get the big clients your agency needs.Let's get started!

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI

How Aligning with Other Industry Professionals Can Help you Move to Higher Value Clients

by Gennady Liakhter on Sep 22, 2017 9:46:01 AM

The lesson that every marketing agency owner learns first is quite simple: you can't-do it all. With so many marketing opportunities, it is impossible for one agency to provide a full-service experience for their clients without falling short in one or more areas. Rather than taking on the nearly impossible task of offering a full range of digital marketing services, most agencies opt to focus on one or two specialty solutions like PPC or SEO.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI

How to Get the Maximum Benefits from Your Business Partnership

by Gennady Liakhter on Aug 25, 2017 2:39:11 PM

Think Apple & IBM, or Spotify & Uber. These are strategic partnerships that exemplify business synergy. While these brands were giants in their own spheres, their association opened up new markets, offered them competitive advantages in their current ones and benefit from each other's positive brand image.Business partnerships can be excellent relationships wherein two separate businesses come together to achieve more than either could have while operating solo. The key to this kind of a successful partnership lies in finding the right partner. So what makes for a good partner? In this blog, I will discuss some of the most important elements of a good partnership.

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Topics: Franchise Ownership, Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI

How to Make your Marketing Company Succeed in a Fluctuating Economy

by Gennady Liakhter on Aug 9, 2017 3:04:28 PM

Surviving as a small business in an uncertain economy is a daunting task, but it can be done. There are some strategies that you may have to apply though, and the more of them you can achieve, the better off you'll be. Some of the most important points to include providing the best customer experience possible, cutting your costs, and increasing the services you offer. And while these may seem like too obvious (or near-impossible) tasks, there are ways you can employ to achieve these goals and find success in a fluctuating economy.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI

What Do Traditional Marketing Agencies Need to Get Into Digital Marketing?

by Gennady Liakhter on Jul 10, 2017 2:16:04 PM

Many traditional marketing agencies have been operating successfully for years, and aren't entirely convinced that the expansion into digital marketing is worth the time and effort. But digital marketing has been around for a couple of decades, and it isn't going anywhere shortly.

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Topics: Franchise Ownership, Expanding Your Business, Increasing Client ROI, Growing Your Business

How to Join Hands with a Global Partner and Provide Better Marketing ROIs to Your Clients

by Gennady Liakhter on Jun 21, 2017 10:01:16 AM

The term digital marketing started being used around the 1990s. Yahoo was born in 1994 and Google in 1998. Fast forward to 2017, and we see that digital marketing is an integral part of all successful marketing campaigns. At WSI, a leading digital marketing franchise, we’ve not only been through it all, but we've also even helped pioneer many of the best practices that exist in the industry today. Since we’ve been around since the beginning of the public internet, we’ve seen digital marketing trends come and fade away in that time, and have developed a knack for knowing what's important in the field and what is no more than a fad.

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Topics: Digital Marketing Franchise, Increasing Client ROI, Growing Your Business

Are Your Clients Asking For Better ROI for Their Marketing Budget?

by Gennady Liakhter on Jun 7, 2017 2:18:28 PM

As a marketing firm, your job is tough and getting harder every day. It seems that technology, consumer habits, and the media are constantly changing, and it can be difficult to stay at the top of your game. Not to mention that your clients have some pretty big expectations regarding growth and ROI, so there's a lot of pressure on you to perform. One way to stay ahead of the curve is to partner with a digital marketing firm that can increase your reach and your audience, and significantly improve the ROI your clients see with each campaign.

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Topics: Digital Marketing Franchise, Expanding Your Business, Increasing Client ROI, Growing Your Business

Here's a Checklist for When You're Looking to Partner with Another Company

by Gennady Liakhter on Jun 5, 2017 10:52:37 AM

You’ve spent years developing your brand, cultivating your reputation, and growing your business. Maybe now you’re looking at expanding your service offerings by partnering with a company that is already well-established, and can, therefore, help you take the next step towards expansion. Finding a business partner is an exercise in trust, and you have to be confident that the organization you’re collaborating with is of the right kind. Today, we’re going to go over a few of the most important things you should look for in your business partner, and ways you can ensure constant growth via this nature of partnership.

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Topics: Franchise Ownership, Digital Marketing Franchise, Expanding Your Business, Growing Your Business

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