Many traditional marketing agencies have been operating successfully for years, and aren't entirely convinced that the expansion into digital marketing is worth the time and effort. But digital marketing has been around for a couple of decades, and it isn't going anywhere shortly.
More and more consumers are interacting with their favorite companies and brands on digital channels, and an increasing number of them can only be reached through digital marketing. But digital marketing is a specialty unto itself, and the best way for you to get your feet wet is to partner with an experienced firm that has in-depth knowledge about and insights into the industry and its best practices.
Traditional and Digital Marketing: Better Together
Traditional marketing has its name for good reason: it’s been around for decades, and it has established itself as a reliable and effective method of increasing brand awareness, increasing sales, and improving the customer experience. But these days, an increasing number of customers aren't using the same channels they used to, and digital marketing is a way that you can ensure your clients reach as big an audience as possible.
For instance, let’s have a look at Millennials for a moment: Generation Yers have an annual buying power of $200 billion, which means they're a force to be reckoned with. And while this demographic does still watch television, they also spend nearly six hours each week watching online videos, and traditional marketing doesn’t have any power here. Similarly, while almost 70 percent of North Americans use social media, traditional marketing’s reach doesn’t extend to this realm either.
This is where digital marketing can expand your horizons, because it isn't so much a new marketing tactic, but rather a way to use marketing effectively on new (digital) channels, thereby reaching more consumers and achieving better ROI for clients.
Capturing the Biggest Piece of the Pie
Consumers these days don’t have the same shopping or buying habits they once did, and more and more consumers are becoming frustrated with the strategies of traditional marketing. On top of helping you reach consumers on new channels, a digital marketing firm can also help you fine-tune your strategy to appeal to online and mobile shoppers.
For example, many consumers these days can tune out interruptive marketing tactics like ads, and they're much more likely to respond to content marketing that aims to educate and instruct. By partnering with a digital marketing firm, you'll end up earning more money, satisfying unhappy clients, and increasing ROI for each of your clients.
Capitalizing on Digital Marketing Services through an Expert
WSI has been in the digital marketing business for as long as digital marketing has existed, and has grown and evolved with the industry as it’s changed over the years. When you choose an industry leader like WSI as your digital marketing partner, you're getting the advantage of 20-plus years of experience, an expert voice in the field of digital marketing, a worldwide network of consultants with insights into different markets, and insider knowledge from industry giants like Google, Microsoft, and Hubspot.
If you want to accelerate client ROI and get the best results with each campaign, a digital marketing franchise company has the answers you're looking for. By partnering with a reputable, established, and experienced digital marketing firm, you'll be able to reach more consumers on more channels, engage consumers on a deeper level than ever before, and achieve the best results with each marketing campaign you launch.