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Featuring the Best in Career Advice, Digital Marketing and Franchising

Some Great (And Free) Resources to Help You Build a Career in Digital Marketing

by Trinda Tresham on Jun 23, 2017 10:32:56 AM

The world of digital marketing is fast growing, always evolving, and dynamic. The tactics that digital marketers use, and the strategies and best practices they employ are constantly upgrading. While a formal education in digital marketing is always a good idea if you’re considering a future as a digital marketer, if you have the aptitude, and you’re willing to learn on the job, there are some incredible and free resources out there that can help you get familiar with concepts like SEO, PPC, email marketing, analytics, content marketing and others. Here are some resources that we can vouch for. Feel free to dive in!

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Topics: Career Tips & Advice, Business Skills & Trends, Digital Marketing Trends & Tactics

Do Millennials Make Better Digital Marketers?

by Mark Dobson on May 3, 2017 11:57:34 AM

Millennials who choose a career as Digital Marketers have endless advantages, as utilizing social media and modern technology is an essential, and natural, choice. As the world of digital marketing progresses, the industry requires these young professionals who are highly flexible, learn quickly, and can keep up with the high demands and expectations of clients. As compared to marketers who developed their skills before unlimited internet access, millennials have the mindset to grow with the technology and develop their skill sets to match digital marketing trends.

So, what exactly makes millennials innately great digital marketers?

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Topics: Business Skills & Trends, Digital Marketing Trends & Tactics, Becoming an Entrepreneur, WSI Franchise Information

Digital Marketing: The New Norm for Advertising

by WSI on Jan 12, 2017 11:10:00 AM

There’s no denying that digital advertising has taken the business industry by storm. More than just a passing trend, business opportunities in internet advertising and digital marketing is in demand and growing rapidly.

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Topics: Digital Marketing Trends & Tactics

3 Crucial Factors to Consider When Starting a New Career in Sales and Marketing

by Trinda Tresham on Jan 11, 2017 9:15:57 AM

So you’ve had a long, successful career in sales and marketing. You’ve worked with the same company for years, or maybe you’ve moved around to diversify your experience and knowledge. Regardless of how many companies are listed on your resume, at this point in your career you’ve “lost that loving feeling”. You’ve hit a ceiling; the industry you’re working in isn’t exciting anymore and your day-to-day routine lacks a sense of challenge.

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Topics: Career Tips & Advice, Digital Marketing Trends & Tactics, Becoming an Entrepreneur, Digital Marketing Franchise

Apple's Celebrity-Driven Marketing

by WSI on Apr 22, 2016 10:01:16 AM

 
The last couple of months have been quite eventful for Apple. With their release of the Apple Watch 2, iPhone SE, fourth-gen Apple TV and Apple’s recent efforts of promoting the Apple Music membership, the company has stepped up their marketing game with some very influential celebrity endorsements.

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Topics: Digital Marketing Trends & Tactics

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