It’s been over a hundred years since women first gained suffrage with New Zealand giving us the right to vote in 1893. We’re also over half a century on from equal pay legislation when the United States made wage discrimination illegal in 1963. From then to now, women across the world are gradually becoming a vital source of economic growth. And yet, we still have a long way to go!
For many working women, whether they live in the developed or the developing world, sacrifices and adjustments seem to be a way of life. At different stages of their professional lives, working women have faced doubts and insecurity, questioning their decision to pursue professional dreams at the cost of personal sacrifices. If you’re one such woman, what can you do? Are there any careers that can be the bridge you're looking for between a successful career and a happy and fulfilling life outside of work? The answer is yes! Let’s discuss one such option.
Digital Marketing as a Career for Women
Some careers are not only in-demand, but they also make finding work-life balance possible. A career as a digital marketing consultant is one such option. As social media, mobile marketing, SEO, video marketing and other similar concepts gain popularity in the corporate world, so does the demand for someone who can offer these services. This is where WSI comes in. As a pioneer in the digital marketing franchising industry, we have offered many women the key to having a fulfilling career, while maintaining a life outside of work.
The Flexible Nature of Entrepreneurship Is Your Key to Work-Life Balance
As a WSI Digital Marketing Consulting, you are an entrepreneur. But unlike a typical entrepreneur, you won’t need to devote a huge chunk of your time and effort into giving life to your business, especially at the start-up phase. When you join us as a franchise, all the start-up work has already been accomplished, and this means you have more time to devote to other things. One of the best parts about being your own boss is that you get to set your own schedule, can pencil in some fun time whenever you like, can delegate tasks to others as necessary, and have the flexibility to work and play when you want.
And if you were to ask Richard Branson, the entrepreneur, and international business magnate, about the key to work life balance, he’d tell you it’s all about being able to work “flexible schedules, working when and where [you're] most productive.”
Control and Success: Meeting the Needs of Professional Women
Another great thing about being your own boss is that you get to call all the shots, meaning you're not beholden to somebody else’s idea of a good schedule or proper working hours. What does this mean for you? It means that you don’t have to put in your 9 to 5 or your 8 to 6 or your certain number of hours each week.
Instead, you're free to work fewer hours, achieve more, and still have more time leftover for personal time and family. Because here's a little secret: working more doesn’t necessarily make you more productive, and it can just burn you out. Rather, being well rested and happy can make you a more efficient worker than can any number of extra hours, and being in control of your own time and your own projects can let you do just that.
Career Options in Digital Marketing that Promise Support and Freedom
When it comes to a digital marketing franchise with WSI, you get access to all the training and assistance you need to build a successful business, as well as access to an established support system of international digital marketers who can help you along the way. Our proven model has been providing opportunities for professional success, advancement, and security for over 20 years, and it can give you the freedom and stability you’ve been looking for.
Over the years, WSI has helped many professional women become women marketers and find the work-life balance they needed. When you are your own boss, you gain complete control over your time, your work, and your life. Your schedule becomes flexible, your family becomes your number one priority, and you're free to work toward your professional goals on your own terms and at your own pace. Do you want to know what being a digital marketing franchise owner entails? Find out from us.