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Cheryl Baldwin

Cheryl Baldwin

Marketing Executive with experience in inbound marketing, content marketing & social media marketing.
What Strategy-First Digital and AI Consulting Looks Like in Practice
AI Consulting & Advisory

What Strategy-First Digital and AI Consulting Looks Like in Practice

Organizations have more digital and AI options than they can use effectively, making it harder to decide what matters, w...

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How Do WSI Consultants Find Clients and Build Business Relationships?
WSI Franchise Information

How Do WSI Consultants Find Clients and Build Business Relationships?

Building a consulting practice means creating more than a pipeline. It requires a repeatable way to develop relationship...

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Building a Consulting Career Through Digital and AI: Neal Lappe's 21-Year Journey
Consultant Profile

Building a Consulting Career Through Digital and AI: Neal Lappe's 21-Year Journey

Neal Lappe joined WSI after a corporate downsizing, without a background in sales, marketing, or technology. 21 years la...

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WSI's 2026 Award Winners: The People Behind a Global Digital and AI Consulting Network
WSI Press and Media

WSI's 2026 Award Winners: The People Behind a Global Digital and AI Consulting Network

At WSI’s 2026 Global Convention, consultants, agencies, and partners were recognized for leadership, client work, peer s...

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How Nicky McKenna Turned Retail Leadership into a Strategy-Led Digital and AI Consulting Practice
Consultant Profile

How Nicky McKenna Turned Retail Leadership into a Strategy-Led Digital and AI Consulting Practice

Nicky McKenna’s move from retail leadership into digital and AI consulting shows how commercial judgment, strategy-first...

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Digital and AI Consulting Through Every Technology Shift: Eric Cook on What Actually Holds Up
Consultant Profile

Digital and AI Consulting Through Every Technology Shift: Eric Cook on What Actually Holds Up

Eric Cook spent 15 years in banking before moving into digital and AI consulting with WSI. Over the past 18 years, he ha...

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Why a Proven Consulting Model Matters: Domenic Ali’s Perspective
Consultant Profile

Why a Proven Consulting Model Matters: Domenic Ali’s Perspective

After years of working with clients inside large organizations, Domenic Ali chose to build a consulting business of his ...

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Building a Digital and AI Advisory Practice Through Discipline and Relevance: Ryan Kelly
Consultant Profile

Building a Digital and AI Advisory Practice Through Discipline and Relevance: Ryan Kelly

From early hustle to trusted mentor, Ryan Kelly’s journey traces how an advisory practice develops over time. His eighte...

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From the C-Suite to Digital and AI Advisory: Carlos Guzman’s Consulting Journey
Consultant Profile

From the C-Suite to Digital and AI Advisory: Carlos Guzman’s Consulting Journey

An experienced leader’s perspective on turning insight into direction and commitment into longevity. WSI Consultant Carl...

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