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Featuring the Best in Career Advice, Digital Marketing and Franchising

Give Your Content a Boost with Guest Blogging

by Gennady Liakhter on Apr 9, 2018 3:02:21 PM

Have you been looking for a way to build brand awareness and authority in your new business or startup?

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Topics: Grow Your Marketing Agency, Grow my Agency, Digital Marketing Trends & Tactics, Career Tips & Advice

5 Essential Tips when Hiring Digital Marketing Freelancers

by Gennady Liakhter on Mar 16, 2018 3:42:05 PM

Have you ever considered hiring a freelancer to boost your productivity on your next big project?

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Topics: Grow Your Marketing Agency, Grow my Agency, Digital Marketing Trends & Tactics, Career Tips & Advice

3 Ways to Overcome Your Struggles with Mobile Marketing

by Gennady Liakhter on Feb 23, 2018 3:41:24 PM

Mobile devices have changed not only the way people communicate with one another, but also the way they search for information online, shop, and interact with the digital world. In fact, about 60 percent of all internet searches these days are done from mobile devices, and this is changing the way marketers approach their digital marketing messages. But like all forms of marketing, mobile marketing is both art and science, and it requires special expertise that not everyone has. When it comes to succeeding in marketing for mobile, here are three things to keep in mind:

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Topics: Grow Your Marketing Agency, Grow my Agency, Digital Marketing Trends & Tactics

Strengthen your Brand Engagement through Storytelling

by Gennady Liakhter on Feb 9, 2018 3:38:54 PM

Stories are one of the most compelling methods of communication that humans have, and they're certainly more engaging than a page full of facts and statistics. That’s because people relate to another person more than they do to numbers and data, and they respond to familiar characters and themes in a way that raw data can't compete with. Stories have been a part of our history long before there were written languages to facilitate communication. It may come as no surprise, therefore, that when a business wants to know how to get brand engagement, storytelling is the trick of the trade that will produce immediate results and immediate responses from your audience.

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Topics: Grow Your Marketing Agency, Grow my Agency, Digital Marketing Trends & Tactics, Business Skills & Trends

How to Vet Agencies When Considering Outsourcing Your Services

by Gennady Liakhter on Jan 19, 2018 9:24:42 AM

Outsourcing Marketing ServicesRunning a marketing agency while simultaneously working in it can sometimes feel like the Bruce Wayne-Batman paradigm; “you never see the two in the same place at the same time”.

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Topics: Grow Your Marketing Agency, Grow my Agency, Digital Marketing Trends & Tactics, Career Tips & Advice

What You Need to Know About AI and Digital Marketing

by Gennady Liakhter on Jan 5, 2018 3:58:06 PM

Looking back, 2017 was an exciting and productive year for the development of artificial intelligence across a variety of industries. From the advancements of the self-driving car to the charming – albeit somewhat creepy – social robot “Sophia”, it’s evident that AI technology and its role in our lives is only just getting started. In fact, artificial intelligence has already made its way into the world of digital marketing and has proven to be of great value to both marketers and customers alike.

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Topics: Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency, Business Skills & Trends

Steps Your Agency Can Take to Maximize Impact in Niche Markets

by Gennady Liakhter on Dec 15, 2017 1:19:20 PM

Providing quality marketing services to your clients can be difficult, no matter how long you've done it or how well you do it. However, it becomes especially difficult when your client's business deals in a "niche market". Rather than marketing to a general audience to drum up as many customers as possible, your clients are looking for those particular people interested in their particular services.

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Topics: Expanding Your Business, Digital Marketing Trends & Tactics, Grow Your Marketing Agency, Grow my Agency, Growing Your Business

The Perks and Pitfalls of Having a Small(ish) Marketing Agency

by Gennady Liakhter on Nov 17, 2017 10:50:33 AM

Nothing worth doing in life comes without its challenges, and this is especially true for those whose life is running their own marketing agency. Facing these daily obstacles by no means should diminish the fulfillment of owning your own business, but sometimes it can feel discouraging.

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Topics: Expanding Your Business, Digital Marketing Franchise, Grow Your Marketing Agency

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