Featuring the Best in Career Advice, Digital Marketing and Franchising

Have you been looking for a way to build brand awareness and authority in your new business or startup?

Have you ever considered hiring a freelancer to boost your productivity on your next big project?

Mobile devices have changed not only the way people communicate with one another, but also the way they search for information online, shop, and interact with the digital world. In fact, about 60 percent of all internet searches these days are done from mobile devices, and this is changing the way marketers approach their digital marketing messages. But like all forms of marketing, mobile marketing is both art and science, and it requires special expertise that not everyone has. When it comes to succeeding in marketing for mobile, here are three things to keep in mind:

Stories are one of the most compelling methods of communication that humans have, and they're certainly more engaging than a page full of facts and statistics. That’s because people relate to another person more than they do to numbers and data, and they respond to familiar characters and themes in a way that raw data can't compete with. Stories have been a part of our history long before there were written languages to facilitate communication. It may come as no surprise, therefore, that when a business wants to know how to get brand engagement, storytelling is the trick of the trade that will produce immediate results and immediate responses from your audience.

Running a marketing agency while simultaneously working in it can sometimes feel like the Bruce Wayne-Batman paradigm; “you never see the two in the same place at the same time”.

Looking back, 2017 was an exciting and productive year for the development of artificial intelligence across a variety of industries. From the advancements of the self-driving car to the charming – albeit somewhat creepy – social robot “Sophia”, it’s evident that AI technology and its role in our lives is only just getting started. In fact, artificial intelligence has already made its way into the world of digital marketing and has proven to be of great value to both marketers and customers alike.

Providing quality marketing services to your clients can be difficult, no matter how long you've done it or how well you do it. However, it becomes especially difficult when your client's business deals in a "niche market". Rather than marketing to a general audience to drum up as many customers as possible, your clients are looking for those particular people interested in their particular services.

Technological advances, the development of new devices, and the changing behaviors of consumers mean that marketing best practices adapt accordingly, especially in the digital world. Most businesses these days want their marketing strategies to be comprised of a mixture of traditional and digital advertising, but it can be very tough to keep up with current trends.

With that in mind, here are a few of the most important marketing trends that you can incorporate into your business to make it more profitable and more attractive to prospective clients in the upcoming year.