Featuring the Best in Career Advice, Digital Marketing and Franchising

Providing quality marketing services to your clients can be difficult, no matter how long you've done it or how well you do it. However, it becomes especially difficult when your client's business deals in a "niche market". Rather than marketing to a general audience to drum up as many customers as possible, your clients are looking for those particular people interested in their particular services.

Business owners of all shapes and sizes are always looking for ways to increase business and expand into new markets, but this is especially important for the small companies that are the backbone of many economies. But expanding and growing aren't always easy tasks, particularly if you don’t have the people power and resources you need to succeed. And that’s where business partnerships come in: with a partnership, you get to combine your strengths with the talents of another company, and both of you benefit through increased service offerings, happier clients, and a bigger piece of the market share.

Technological advances, the development of new devices, and the changing behaviors of consumers mean that marketing best practices adapt accordingly, especially in the digital world. Most businesses these days want their marketing strategies to be comprised of a mixture of traditional and digital advertising, but it can be very tough to keep up with current trends.

With that in mind, here are a few of the most important marketing trends that you can incorporate into your business to make it more profitable and more attractive to prospective clients in the upcoming year.

Nothing worth doing in life comes without its challenges, and this is especially true for those whose life is running their own marketing agency. Facing these daily obstacles by no means should diminish the fulfillment of owning your own business, but sometimes it can feel discouraging.

Dealing with marketing agency lead generation can be a painful and arduous process, especially when the growing digital market seems to be expanding at an exponential rate. The Hinge Research Institute reports that agencies that generate at least 40% of their leads online grow up to four times faster than agencies that do not capitalize on the web. It’s clear that you should be looking for digital marketing agency leads to grow and sustain your agency now more than ever.

Getting those big-name clients is something that every marketer needs to strive for. As budgets seem to diminish and clients appear to move toward unconventional marketing means, getting large clients with a big marketing budget is sometimes a matter of survival for your agency.

In this blog we will give you some tips for what to do and what not to do to get the big clients your agency needs.Let's get started!

The lesson that every marketing agency owner learns first is quite simple: you can't-do it all. With so many marketing opportunities, it is impossible for one agency to provide a full-service experience for their clients without falling short in one or more areas. Rather than taking on the nearly impossible task of offering a full range of digital marketing services, most agencies opt to focus on one or two specialty solutions like PPC or SEO.

Think Apple & IBM, or Spotify & Uber. These are strategic partnerships that exemplify business synergy. While these brands were giants in their own spheres, their association opened up new markets, offered them competitive advantages in their current ones and benefit from each other's positive brand image.Business partnerships can be excellent relationships wherein two separate businesses come together to achieve more than either could have while operating solo. The key to this kind of a successful partnership lies in finding the right partner. So what makes for a good partner? In this blog, I will discuss some of the most important elements of a good partnership.

Surviving as a small business in an uncertain economy is a daunting task, but it can be done. There are some strategies that you may have to apply though, and the more of them you can achieve, the better off you'll be. Some of the most important points to include providing the best customer experience possible, cutting your costs, and increasing the services you offer. And while these may seem like too obvious (or near-impossible) tasks, there are ways you can employ to achieve these goals and find success in a fluctuating economy.