Featuring the Best in Career Advice, Digital Marketing and Franchising

One of the things that most businesses will agree is important but incredibly difficult to maintain is good marketing. Marketing is an art and a craft all unto itself, and with successful marketing, a quality product or service can enjoy considerable gains in business and popularity.

Are you a busy mom who’s always dreamed of running your own business, or even been tempted to start up something fun and small on the side? Today there’s a variety of options available so you can find the best jobs for stay at home moms.

If so, you’re not alone – in fact, there are so many moms out there doing their own thing that it’s hard to keep track of all the amazing businesses out there!

Are you a working mother who is stressed out about getting everything done? Don’t worry; you’re not alone. Since some 70% of mothers today are working or looking for work, it’s a safe bet that most of them are at least a little frazzled. Many mothers are also juggling work, meaning they may have multiple jobs in addition to their home commitments and childcare.

A 2016 BNP Paribas Global Entrepreneur Report shows that, when it comes to business, millennials are extremely active and savvy. On average, millennial businesses are started at around age 27, where baby boomers would have started around age 35. 

What’s perhaps more interesting about millennial generation entrepreneurs is that they have a turnover of over 40% more than baby boomers.

One of the biggest and most important decisions any professional woman will have to address in her career is whether to have children and whether to take an extended maternity leave. The problem is that mat leave can, in fact, have an adverse impact on your career, forcing some women to choose between pregnancy and career. However, the full answer is much more complex than a simple yes (mat leave can affect your career) and no. Modern professional moms are exploring and discovering new options that allow women to experience the best of what motherhood and a professional career can offer.

Millennials or the generation born between 1980 and 2000 have a bad rap. They are often stereotyped as entitled, self-centered, or lazy at work. The truth is, most millennials are as hard-working and motivated as any other person who entered the workplace before them. What’s different is their expectations, ambitions, and their fears. If you as a millennial can recognize your concerns, and learn to tackle them, it will be a more comfortable journey to professional success.

Stories are one of the most compelling methods of communication that humans have, and they're certainly more engaging than a page full of facts and statistics. That’s because people relate to another person more than they do to numbers and data, and they respond to familiar characters and themes in a way that raw data can't compete with. Stories have been a part of our history long before there were written languages to facilitate communication. It may come as no surprise, therefore, that when a business wants to know how to get brand engagement, storytelling is the trick of the trade that will produce immediate results and immediate responses from your audience.

Gender equality will only be reached if we are able to empower women. Michelle Bachelet
There are many factors that lead to gender inequality in the workplace, including how employees are paid, treated, and valued based on their skills, or whether these factors are influenced by an employee’s gender. But what does gender equality look like in a professional setting, and what can you do to promote it? These are questions that many women professionals and women in power face every day, and today we’re going to look at whether or not gender equality exists in Canadian workplaces, and what you can do to make positive changes for yourself and others.

All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose. Brian Tracy

Women are from Venus and men are from Mars, or so the saying goes. But what about their entrepreneurial experiences? Are their journeys different from each other? Let’s take a look.

Right from my childhood, I nurtured a dream. I wanted to have my own business – not a product or an industrial process-related one – but a white collar, service-oriented, consultant firm. It was sometime around the year 2002 that I felt ready to take my first steps towards achieving this long-time goal. I had studied Business Administration, acquired a Master Degree in Marketing and Business Minor, and worked in different marketing projects by myself in Saltillo Coahuila, México. Now I was ready to become a business owner and have my own company.