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Featuring the Best in Career Advice, Digital Marketing and Franchising

What Can a Franchise Offer 'Millennipreneurs'?

by Trinda Tresham on Jan 9, 2018 10:31:31 AM

jan9.jpgMillennipreneurs are the new generation of entrepreneurs, born between 1982 and 2000. Often perceived as entitled or self-absorbed, this is the generation that is perhaps the most entrepreneurial one ever!

Millennials are not only opening more businesses than previous generations, but they are doing so at an earlier stage in their lives. Today’s business-minded generation sees entrepreneurship as an exciting way to earn money while working flexible hours and doing something about which they are genuinely passionate. When making a choice between starting a business from scratch and taking up a franchise option, I would think the latter makes more sense for younger businesspeople.So what can a franchise offer millennials? Let’s explore the benefits of franchising as an option for millennials. 

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Topics: Career Tips & Advice, Business Skills & Trends, Becoming an Entrepreneur

What You Need to Know About AI and Digital Marketing

by Gennady Liakhter on Jan 5, 2018 3:58:06 PM

Looking back, 2017 was an exciting and productive year for the development of artificial intelligence across a variety of industries. From the advancements of the self-driving car to the charming – albeit somewhat creepy – social robot “Sophia”, it’s evident that AI technology and its role in our lives is only just getting started. In fact, artificial intelligence has already made its way into the world of digital marketing and has proven to be of great value to both marketers and customers alike.

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Topics: Business Skills & Trends, Digital Marketing Trends & Tactics, Grow my Agency, Grow Your Marketing Agency

A Resilient Entrepreneur is a Successful Businessman: Why Is It So?

by Daniel Lattanzio on Oct 16, 2017 2:01:34 PM

When we tackle obstacles, we find hidden reserves of courage and resilience we did not know we had. And it is only when we are faced with failure do we realize that these resources were always there within us. We only need to find them and move on with our lives.A. P. J. Abdul Kalam

Throughout the ages, the world’s most successful people - entrepreneurs, philanthropists, artists, business people, etc. have had to face and overcome obstacles. All of them had one thing in common - the character trait called resilience. By definition, resilience is the ability to bounce back from difficult situations. It is the inner strength and toughness that gives someone the capacity to handle hardships bravely, and then move on from there without wasting too much time. In a broader sense though, resilience is that one trait that can make the difference between success and failure! Resilience is one of the “must-haves” traits for an entrepreneur. But this is easier said than done. Let’s discuss why a resilient entrepreneur is also a successful one, and what you can do to develop this skill in your professional life.

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Topics: Career Tips & Advice, Business Skills & Trends, Becoming an Entrepreneur

Building Your Personal Brand: Some Great Tips for an Up and Coming Career Woman

by Trinda Tresham on Oct 13, 2017 11:15:00 PM

Everybody knows how important it is for a business to have a strong brand, but not as many entrepreneurs realize the importance of a personal brand in a career. Your personal brand plays an important role in helping you grow your career, finding success, creating new opportunities, and most importantly, setting you apart from the competition. It gives "brand you" a solid, trustworthy, and recognizable face to present to customers, colleagues, superiors, and others in your professional life. But building a personal brand isn't always easy, so today we'll give you some quick tips on how to build one.
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Topics: Career Tips & Advice, Business Skills & Trends

Dressing for Success and Its Impact in the Lives of Professional Women

by Trinda Tresham on Aug 11, 2017 1:55:16 PM

“You can have anything you want in life if you dress for it.” — Edith Head

What do you think of power dressing? Does it strike you as a concept of the 80s? Truth be told, the practice dates back farther than that, but it is a concept that is important even today, whether we acknowledge it or not! Rewind to the 16th century, and we see Elizabeth I using her clothes to denote her position and power by adopting the masculine doublet. Fast forward to current times and think of some of the most powerful women across the modern world – politicians, corporate head honchos, film stars, and artists – what comes to your mind? Yes, they all own a particular style of dressing, standing out, not blending in.

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Topics: Career Tips & Advice, Business Skills & Trends

Some Great (And Free) Resources to Help You Build a Career in Digital Marketing

by Trinda Tresham on Jun 23, 2017 10:32:56 AM

The world of digital marketing is fast growing, always evolving, and dynamic. The tactics that digital marketers use, and the strategies and best practices they employ are constantly upgrading. While a formal education in digital marketing is always a good idea if you’re considering a future as a digital marketer, if you have the aptitude, and you’re willing to learn on the job, there are some incredible and free resources out there that can help you get familiar with concepts like SEO, PPC, email marketing, analytics, content marketing and others. Here are some resources that we can vouch for. Feel free to dive in!

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Topics: Career Tips & Advice, Business Skills & Trends, Digital Marketing Trends & Tactics

Can Core Entrepreneurial Skills Be Learned?

by Mark Dobson on Jun 15, 2017 2:59:53 PM

There can be no doubt that the entrepreneurial skills list required for success is endless, but are there skills you need to be a business owner that you simply can't learn? Many people are already familiar with the core skills required to be a profitable business owner, but people don’t always talk about the skills that can’t be taught or learned. Today’s discussion will be dedicated to the skills required to succeed as a business owner, and whether it is possible to acquire them.

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Topics: Career Tips & Advice, Business Skills & Trends, Becoming an Entrepreneur

Why a Digital Marketing Franchise (Like WSI) Is the Right Fit for Women Entrepreneurs

by Trinda Tresham on May 10, 2017 11:03:46 AM


Do you ever feel like you're destined for something bigger? Do you think that there may be great things for you on the horizon, but you're just not sure yet about what they may be yet? Or maybe you feel like there's something holding you back, like the salary check you are bringing in, or the benefits that you are entitled to at your current job - even if there you isn't really any opportunity there for you to grow more. If any of this sounds familiar, and you're ready to find the professional satisfaction you’ve been looking for, then we’re here to tell you a secret—it’s time to become your own boss!

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Topics: Business Skills & Trends, Franchise Ownership, Becoming an Entrepreneur, Digital Marketing Franchise

Do Millennials Make Better Digital Marketers?

by Mark Dobson on May 3, 2017 11:57:34 AM

Millennials who choose a career as Digital Marketers have endless advantages, as utilizing social media and modern technology is an essential, and natural, choice. As the world of digital marketing progresses, the industry requires these young professionals who are highly flexible, learn quickly, and can keep up with the high demands and expectations of clients. As compared to marketers who developed their skills before unlimited internet access, millennials have the mindset to grow with the technology and develop their skill sets to match digital marketing trends.

So, what exactly makes millennials innately great digital marketers?

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Topics: Business Skills & Trends, Digital Marketing Trends & Tactics, Becoming an Entrepreneur, WSI Franchise Information

Why is Gender Breakdown Happening More Than Ever in Franchising Today?

by Trinda Tresham on May 1, 2017 9:11:44 PM

In the world of franchise ownership, women are transforming the way modern businesses are run. Women are coming together to create change by generating powerful networks, cultivating collaborations, and overcoming all obstacles that may be placed in their way. By joining forces, these confident power-women are making all the difference in franchising, and are setting a new level of professionalism for the entire industry.

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Topics: Business Skills & Trends, Becoming an Entrepreneur, Digital Marketing Franchise

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