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In our second interview with Consultant Andrew Foye, he shares some of the highlights of his WSI Digital Marketing Agency.
Daniel plays a fundamental role in WSI’s global franchise expansion and development. He has since overseen WSI’s franchise development process, and he is personally associated with the recruitment of 600+ global franchisees.
The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!
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Nicky McKenna’s move from retail leadership into digital and AI consulting shows how commercial judgment, strategy-first thinking, and structured advisory work help build stronger client relationships. Her experience with WSI highlights how experienced professionals can apply decades of business insight through a consulting model designed around clarity, facilitation, and long-term strategic thinking.
Mahesh Swami spent 28 years at 3M, building a global career across sales, marketing, industry leadership, and change management. He chose WSI as a way to apply that experience through a consulting practice supported by structure, strategic relevance, family involvement, and a global digital and AI consulting network.
Eric Cook spent 15 years in banking before moving into digital and AI consulting with WSI. Over the past 18 years, he has worked with clients as new technologies came into play, focusing on how those tools are used in real business settings. His story also reflects how WSI has adapted over time without losing focus on practical client work.
Cathy O’Kane spent 23 years in consumer products marketing, growing from an entry-level role to Director of Marketing. After a career transition led her to think more seriously about ownership, she chose WSI as a way to stay close to marketing while moving into a more strategic advisory role with business owners.
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