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Chuck Bankoff, a WSI Digital Marketing Consultant based in California, shares his story and how he transitioned from the Corporate World to a WSI Digital Marketing Franchise and how his wife convinced him to take the leap. He also goes deeper into what a typical work week as a Digital Marketing Consultant looks like, how he uses LinkedIn as a source for marketing and how his team allocates weekly time for continuous learning.
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Daniel plays a fundamental role in WSI’s global franchise expansion and development. He has since overseen WSI’s franchise development process, and he is personally associated with the recruitment of 600+ global franchisees.
The WSI Franchise Blog is your ideal place to get career advice and best practices for digital marketing from WSI experts!
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Neal Lappe joined WSI after a corporate downsizing, without a background in sales, marketing, or technology. 21 years later, his story shows how an experienced professional can enter a new field when personal commitment is matched by peer knowledge, mentorship, and a consulting network built to keep adapting.
Nicky McKenna’s move from retail leadership into digital and AI consulting shows how commercial judgment, strategy-first thinking, and structured advisory work help build stronger client relationships. Her experience with WSI highlights how experienced professionals can apply decades of business insight through a consulting model designed around clarity, facilitation, and long-term strategic thinking.
Mahesh Swami spent 28 years at 3M, building a global career across sales, marketing, industry leadership, and change management. He chose WSI as a way to apply that experience through a consulting practice supported by structure, strategic relevance, family involvement, and a global digital and AI consulting network.
Eric Cook spent 15 years in banking before moving into digital and AI consulting with WSI. Over the past 18 years, he has worked with clients as new technologies came into play, focusing on how those tools are used in real business settings. His story also reflects how WSI has adapted over time without losing focus on practical client work.
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