The digital marketing industry is predicted to reach $285 billion in spending by 2020, reports Marketing Tech News, and it doesn't look like the pace is slowing down anytime soon. More companies realize that they need strong digital marketing strategies to succeed in a globalized and highly connected world. Now is the perfect time to get into this field, especially with these exciting developments.
1. Marketing Automation
When you get into digital marketing, you want to spend a lot of time working with your clients and figuring out how to achieve their vision of success. This process involves strategy sessions alongside trial and error. What it shouldn't include is a lot of busy work that eats into your time and takes up your attention. Marketing automation tools let you create workflows that handle tasks such as email follow-up and content scheduling so that you can remain hands-on with the client.
If you think everyone has a smartphone in their pocket, you're right. Smartphone ownership among 18 to 29 year-olds is 92 percent, with 77 percent of the overall population enjoying the benefits of mobile. Businesses are trying many strategies to attract the attention of these consumers, from mobile-first advertising to adapting their content for quick consumption.
3. Video Marketing
Video marketing is another underutilized area that's experiencing a lot of creative and innovative developments. Everything from Facebook videos that provide viral masterpieces to video descriptions on product pages gives digital marketers a way to build awareness and attract interest, with lots of room for experimentation.
4. SEO / PPC
Search engine optimization and pay-per-click advertising strategies are getting a boost thanks to technological advances that help target the visitors who are most likely to convert on an offer. The data you have available gives you a nearly endless amount of information on potential customers.
5. Virtual Reality
Virtual reality has made its way onto the radar of many industries, including the marketing world. Alternative reality and VR expand your opportunities to provide engaging, interactive experiences for your customers.
6. Wearable Technology
The Internet of Things is another maturing market that provides fresh sources of data capable of giving consumers highly personalized marketing messaging. For example, a fitness tracker lets you know the typical time for a workout and how long these exercises last. You can tailor your offers based on this information and personalize it for each person.
7. Machine Learning
Artificial Intelligence technology is in its beginning stages, but it's already showing a lot of promise in digital marketing. Machine learning allows your applications to learn over time and streamline your entire workflow.
The digital marketing industry is always changing with something new right around every corner. Now is an exciting time to get involved. If you're an entrepreneur and are interested in a fast-paced career that gives you enough variety so you're never bored, then find out why digital marketing is the space to be in.