When Franchise Canada, the official publication of the Canadian Franchise Association (CFA), set out to profile business models that empower professionals to lead with purpose and flexibility, the WSI business opportunity was a natural fit for the story. With its flexible framework, recurring revenue potential, and community-powered growth, WSI continues to attract professionals who want to build a business that aligns with both their personal and professional goals.
One of the real-life examples highlighted in the May issue of Franchise Canada is WSI Consultant Nicole King—a former business transformation executive who now runs a successful digital marketing agency with the flexibility to shape her schedule, client base, and overall lifestyle.
Nicole’s recognition in a national franchise publication reflects the credibility of her journey and the strength of the WSI franchise model. It’s also a clear example of how professionals can transition from structured corporate roles to independent business ownership—without losing the security and support that comes with being part of a global network.
A Strategic Shift to Business Ownership
Before joining WSI, Nicole worked in corporate leadership, where she focused on improving operations and driving business transformation. While the work was impactful, the structure left little room for personal flexibility or long-term ownership. She knew it was time to explore something different—something that allowed her to build a business on her terms.
She attended a seminar on becoming a business owner, and it was there that she first encountered WSI. The brand was new to her, but it quickly stood out. As she explored the opportunity further, the structure, support, and scalability of the model resonated with her ambitions.
“What drew me to WSI was the opportunity and the network,” Nicole shared in Franchise Canada. “I found in my research that the growth opportunity is limitless and based on my own ambition. The ongoing training and support provided by WSI and the network is tremendous.”
A Business Designed Around Lifestyle
Today, Nicole runs her WSI agency with a rhythm that was shaped around her priorities—demonstrating how the WSI model adapts to the life you want to lead. She works Monday through Friday, keeps her evenings and weekends open, and focuses on clients who align with her goals and values. That kind of structure wasn’t possible in her previous roles—but it’s built into the foundation of WSI’s franchise model.
Nicole emphasized that owning and operating a digital marketing agency comes with challenges, especially in the early stages. But she also described it as both rewarding and fun. With WSI’s ongoing support, she’s never had to figure things out alone. From sales to solution delivery, the WSI network and corporate team have been there to offer guidance, tools, and real-world experience.
Her advice to others starting out reflects the collaborative nature of the network: “Embrace the learning journey, and don’t be hard on yourself. Ask others about their experiences when they started the business and try not to repeat their mistakes.”
What Nicole’s Story Says About the WSI Opportunity
Nicole’s story represents exactly what the WSI business model is built to deliver. It’s not about chasing volume or building a business that consumes every hour of your day. It’s about creating something meaningful, sustainable, and aligned with the life you want to lead.
The combination of a proven system, AI-powered tools, and a global network of like-minded professionals enables WSI Consultants like Nicole to deliver real value to their clients while growing a business they’re proud to own. For those who want to combine entrepreneurial drive with personal freedom, WSI offers a well-supported, scalable path forward.
Nicole’s feature in Franchise Canada highlights what’s possible when the right opportunity meets the right mindset. It reinforces how the WSI model enables individuals, regardless of background, to step confidently into digital entrepreneurship, backed by training, community, and tools built for long-term success.
📲 Read her full feature: The Perfect Balance – Franchise Canada
About Franchise Canada
Franchise Canada is the official publication of the Canadian Franchise Association (CFA), the national voice of franchising in Canada. Through its print and digital platforms, Franchise Canada showcases inspiring franchise success stories, expert insights, and trusted resources to help entrepreneurs explore franchise opportunities and make confident business decisions.
Ready to Own a Business That Reflects Your Goals and Your Lifestyle?
Nicole King’s journey is a clear example of how WSI empowers professionals to build businesses that fit the way they want to work and live. As a WSI Consultant, she transitioned into owning a digital and AI consulting agency—on her terms, with the backing of a global network and a model built for flexibility and growth.
Whether you’re looking for more control, a smarter way to scale, or the support to start strong in a future-focused industry, the WSI opportunity can help you get there.
Explore how you can start your own journey by visiting the WSI Franchise Experience Center or Request More Information.
