If you are thinking about starting a franchise company or you have started one already, you have probably done a great deal of research already. Now that you are onto the next phase with your own franchise, it is time to think about how you can differentiate yourself from your competitors.
Differentiate your franchise company through your unique value proposition
When compared to your competition, it is important that your value proposition shines through. Take a mental inventory of your franchise company and think about what differentiates you from your competition. How is the value you provide different to what the competition currently offers?
For being the best franchise company - service is key
When making a concerted effort to concentrate your business, remember that the level of service that you provide to your competition will set you apart. When you leverage off an existing brand, it is important that your service levels meet and, where possible, exceed expectations. If you can collect testimonials and references from satisfied customers, half the battle is won.
Deliver on your brand promise
The franchise concept that you have bought into already has an established market reputation and it is up to you to deliver on that every time. If your company markets its exceptional service, make sure that you deliver on that. If your franchise company offers the best prices, make sure that you have an offer that will allow you to beat any other price that a client may receive.
Top franchises offer many opportunities for differentiation – with a little creative thought and commitment to your overall brand promise; you will set yourself apart from your competition.
WSI franchise offers proven, established franchise companies for individuals with an entrepreneurial spirit, passion and the necessary skills to run a franchise business. We offer a competitive solution which is easy to differentiate. Get in contact with WSI to find out more on how to differentiate your franchise company.