Starting a WSI franchise offers more opportunities than simply being your own boss.
It’s a chance to be a part of a field that’s grown steadily for the last ten years — and is projected to continue growing at a ferocious rate.
According to a study done by Zenith Optimedia, roughly $54 billion is spent on online marketing
efforts each year. Direct email, surveys, pop-up advertisements, pay-per-click
, search engine optimization
— all of these things encompass a budget comparable to major military procurement decisions.
Further, the same study predicts that by next year, spending on this field will reach $77 billion. That’s a 43 percent increase in just three years!
The reasons for the boost are pretty simple to understand. There has been no tool in the world as uniquely suited to get into peoples’ homes and lives as the Web. Traditional commercials on television, radio and even billboards are pretty static affairs — perhaps they’ll hit, perhaps they won’t. But online advertising is flexible, allowing marketers to reach people through social media
, direct contact, newsletters and more.