A WSI franchise is a unique investment in the world of franchising, because the focus is on online marketing

Rather than providing a storefront stocked with supplies that are provided by distributors, you are digital marketing expert presenting WSI’s solutions to clients — YOUR clients. That’s the key here: Most small businesses are risky ventures because there isn’t a guarantee of a market or clients. At WSI, we’ve tapped into one of the largest markets out there: small and medium sized business owners. And we can assure you there are plenty of business owners who need your online expertise!

Digital marketing is a huge field, and everyone is trying to get in on it

Social media marketing, lead generation, content marketing, website promotion — every business is coming to understand that an online presence is essential to compete, and simply having a webpage about their business is not going to cut it anymore. Just typing ‘online marketing’ into ehow.com and other article aggregator sites generates dozens of hits, ranging from how to build an online marketing campaign to general marketing advice to even asking whether online marketing is right for a particular business.