Today’s ambitious businessmen might be asking, “Why a franchise?” What is it about a franchise that makes it such a consistently successful mode of operation for new business owners? The truth is that franchising has some distinct advantages over larger businesses that allow franchise owners to compete on much stronger ground than they would with a completely new small business.
Here are three reasons any businessman can say “yes” when asked “Is franchising right for you?”
Reason #1: immediate, established customer recognition. Each WSI franchise is an extension of the existing WSI brand, coming with a client or audience base built into its operations. By the time a new businessman is ready to open their own part of a franchise, the brand is already established in customers’ minds, and the new owner can draw upon the positive reputation that the brand has been building.
Reason #2: world class support. A franchise is similar to a regional department in a big chain store, but with greater flexibility. Within the WSI Internet Franchise, for instance, we provide on-going training to new digital marketing consultants. We also leverage WSI’s eMarketplace of proven, qualified production centers and suppliers around the world.