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  • BY WSI FRANCHISE
  • October-10-2011
  • Comments (55)
Digital Marketing is an essential part of the WSI franchise experience.

As with all of our efforts, this ties in to assuring our franchisees that they have control of their own business operations, but are not in business alone. They have the backing of a world-wide network as well as access to eMarketplace resources.

WSI already has a strong digital marketing presence. We have a track record of success and strong reviews from Fortune 500 sources. In your own marketing efforts, this is strong material that you can use in your favor, both in generating new clients and in serving your established customer base.

The owners of small – to medium-sized businesses, which are our specialty, are often very good at what they do, but don’t necessarily have the time or resources to effectively leverage online marketing. That’s where your WSI Internet Franchise comes in. You can offer them your certified expertise in online marketing strategies, and help them achieve the best solutions possible.


  • BY WSI FRANCHISE
  • October-10-2011
  • Comments (60)

WSI franchises offer a lot of opportunity for today’s independent-minded businessperson — not the least of which is the chance to make a good Return on Investment.

Of course, ROI can refer to a lot more than simply the money returned, although that is definitely part of it. Time is a particularly hefty investment in any business, and anyone who’s even considered the process knows that the time you invest into your business can sometimes take you right past normal business hours.

The strength of a WSI franchise is that a lot of the leg work that goes into start-up has been done for our franchisees. We’ve looked into the market, and we have done the market testing and discovered the online strategies that work best. Our franchisees don’t have to invest valuable time into researching their demographics, lead generation strategies or in creating advertising material — we’ve handled that part, so our franchisees can focus ROI efforts on other matters than time.

Franchising = Operating at a Profit

While every country is different, consider that in the United Kingdom, some 90% of franchise businesses turn a profit every year. This isn’t a case where someone can say “most franchises make a profit,” when they actually mean 50% of them do but the other half tend to fail — it’s outright almost ALL of them. In this global downturn of big business, the smaller business owner is well-placed to take advantage and grow his own organization effectively, and the ROI is there, just waiting for discovery.

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