Obviously, when someone buys a WSI franchise, he or she wants to make money.
Profitability is the bottom-line factor of anyone’s consideration of starting a small- or medium-sized business; how much money are they going to bring home, and how often?
So it’s crucial that a person understands how to define profitability.
The first way is to consider the return on investment (ROI). Investing $10,000 and getting back $75,000 is a very clear gain. Though again, one must make sure to consider the rate of return with the ROI. Getting that $75,000 over 75 years might not seem as desirable or profitable as getting it over 3 years.