One of the things we like to explain to our WSI franchisees is the principle of wealth creation, rather than simple profit. Profit is only one part of the wealth-creation scenario, and while it is of course important, it isn’t the whole picture.

Consider the phrase “making money”: This doesn’t just mean taking in money from a paycheck; it literally means the creation of goods and services that have enough value that others will pay more for them. As the goods and services in a market grow, money grows with them to help meet people’s demands.

As a WSI Digital Marketing Consultant, you’re an integral part of this wealth-creation system.

It’s something of a variation on the word-of-mouth business cycle, in a way.

• You work with a client, who then pays you for your time and services provided. That’s the first part — you gain a return on the investment you’ve made in the franchise.
• The client hopefully will, in turn, see their business grow and expand thanks to your expertly-given digital marketing advice, making money as a return on their investment in you.

You see how it works? Right there you’ve affected the money in your market in two distinct ways — you have made money where there might not have been any before. But that isn’t the end of it, either.