There is a sense of security that comes from owning a WSI franchise.
Anyone who owns their own business will tell you the same:
Even when times are hard, there’s something both personally and practically satisfying about owning your own business that isn’t quite the same when you work with or for someone else.
In a traditional employment arrangement, even fairly high-level employees can be kept in the dark from time to time. Consider what happened with Enron, MCI-Worldcom and so on. For a more humorous example, consider the movie Fun with Dick and Jane
starring Jim Carey. Even as the company was imploding all around him, he was “promoted” to be the company spokesman and take the heat. Funny yes, and a bit of a stretch, but really it was only amusing because to at least some extent, we certainly can imagine it happening!