When you own a WSI franchise, you have a job description that says “simplify the Internet.”

The web is huge. Every country on earth, nearly every city in the world, and billions of people are connected to this phenomenon. New York has been called “the city that never sleeps,” but even NYC can’t quite match the constantly evolving, always-on, full-speed process that is the Web. As one set of users goes to sleep, another wakes up halfway across the world, so is it any wonder that with a system in which there is never any downtime, things get kind of complicated?

A lot of people use the Internet, but that doesn’t mean they all understand it.

The most that the average user experiences of the Web is the front-end user interface. Those trying to start a business with an online component are generally clueless about the stuff that lies underneath this upper layer of the Internet such as web analytics, site traffic and other factors driving responses.