It’s an interesting time to be a WSI franchise
owner. Does anyone remember Star Trek
, with those touch-screen pads they used? Or the shows with tiny handheld computers that can do everything? Video phones? Voice commands, computers that play all kinds of music, wherever and whenever?
Ladies and gentlemen, I don’t wish to alarm you, but it is definitely the future.
Smart-phones, tablet computers, 3D hi-def televisions and motion-sensitive gaming consoles are everywhere. And yet getting to the future doesn’t mean that it’s time to stop innovating — these wonderful inventions are just tools to the next great set of ideas and concepts to be discovered.
So what does this mean for someone who has a WSI franchise?
Well, as a digital marketing
expert, it’s good to be up-to-date on concepts and ideas out there. Remember, WSI franchises are owned by people from all walks of life, from newcomers to savvy businesspeople with long track records.