With a WSI Franchise, one of the most important things to consider is your ability to generate leads and network effectively.
This is the process of drumming up business for yourself by investigating leads
, or sources for clients. The importance of this technique cannot be overstated to a successful Internet Marketing Consultant; after all, why just wait for business to come to you when you can get the ball rolling yourself?
Now, it has been discussed and remains true that after a business has gotten its feet under it, the most consistent source of revenue is repeat business from satisfied clients. However, a business just starting out obviously can’t rely on this, and even businesses with loyal customers go through slow periods. Both of these times are excellent opportunities to look for new leads.
One opportunity that some marketers might overlook are local trade shows. Whether focused on video games, local businesses, the arts or high-end professions like medicine or science, these places are abundant sources of lead generation activity.