One of the most unique things about having a WSI franchise is that while you are part of a larger organization, your franchise is its own entity.
You use the WSI Digital Marketing System
, but you will have your own stylistic approach to things, your own way of connecting with your customers. To make the most of this effect, you should consider blogging as a means of developing that personal identity and boosting your credibility.
A blog is an interesting way of promoting yourself and maintaining your own vision, even within a franchising framework. A blog allows you to share your personal thoughts, keep your readers up to date with what you’ve been working on, adds another venue for promotions and information about your business to clients, and so forth.