Digital marketing with a WSI franchise is a means of investing in the future — specifically, the future of your clients.
Think about a major brand… We’ll consider Geico. Have you noticed how they have used several advertising campaigns over the last few years? The Gecko, the Caveman and so forth? Very rarely does a company stick with any one advertising campaign for particularly long. There are some exceptions, but by and large there is a trend to try new campaigns every so often.
The basic idea with your clients is to do an outstanding job that they can appreciate — help them understand the why and the how, give them the ability to examine their metrics and see the effect of their advertising campaign.