As we’ve discussed before, lead generation is an important element of operating a WSI franchise.
You need to keep people interested, and while most business for franchisees comes from repeat customers, you’re always going to need to bring new and interested parties into your sphere of expertise.
Owning your own business – rather than working for someone else – means you can perform lead-generating efforts based on realistic information you have, rather than some abstract numbers that corporate insists you meet.