A WSI franchise is owned and operated by a digital marketing expert. So what is it about digital marketing that makes it such an attractive tool?
One of the most overlooked areas is the interactive nature of the experience. Look at some of the most successful marketing trends of recent years — alternate reality games (ARG), flashmobs, viral video and so on. The common element of these is the interactivity they offer.
Many people can play in an ARG, and just as many show up to numerous flashmob events. Even viral video has the participatory angle of each viewer of the video sending it onward to others for their own enjoyment and consumption.