So, what exactly will you be working on with a WSI franchise? What does it mean to become a digital marketing expert, and what the heck is a digital revolution? Admittedly, these can feel a lot like other buzzwords, and we understand that information is more important than hype. So let’s go over some of the ways you’ll be helping people market their services.

Social Media

Be it Facebook, MySpace, LinkedIn or Twitter, virtually everyone has some sort of social media networking account. People like to stay in touch or meet new people, and this medium is ripe for the kind of services you’ll be poised to provide. Social media can be used to arrange guerilla marketing campaigns, where customers near your client are encouraged to drop by for special discount days and to see what people are most hyped up about.

When considering the potential rate of the return on investment (ROI) on your WSI franchise, it’s important to remember that the ROI of any company is broken up into several types. Returning to a recent article in Entrepreneur magazine, we find a good overview of how to break down the parts of a return on investment into easily-understood categories.

First, there is the return on the monetary portion

This is the lion’s share of most people’s concerns when discussing investments. You sink a lot of money into starting up a business, and you want to be sure that it will pay back out and keep you comfortable. The simplest way to consider it is in terms of percentage. If you invest $50,000 and want a 10 percent annual rate of return, the business will need to pay back $5,000 every year.

One maddening aspect of traditional business that we hear about from our non-franchise friends involves things their company does that make no sense at all.

Department shake-ups that come randomly, management saying the client asked for x number of changes that have nothing whatsoever to do with the original product, bonuses being cut for some reason and so on. Honestly, the number of things that seem to happen to people for no adequately explained reason is enough to make our heads spin, and we don’t even work for them. It’s not just that the changes happen — the fact that there isn’t any sense of connection to why they’re happening has to be disheartening.

This is another reason why franchising is such a wonderful job — you don’t have to put up with that kind of thing with a WSI franchise. You’re in direct contact with your clients, so you can talk to them about what they want and why they want it, getting the big picture instead of piecemeal little alterations. You have control of the finances, so there are no surprises at the end of the year. You can make plans for your money in the long term without worrying that betting on your bonus might not pay off.

Operating a WSI franchise is an exciting thing to do.

There’s virtually no way to get into a rut while working as a Digital Marketing Consultant because of the unique combination of skills and tasks that are required to make a franchise run just right. It’s an exciting and interesting experience, and here’s why:

Customer Service

As a digital marketing expert, you will be using proven WSI tools & technologies to provide high quality advice and interacting directly with the clients you’ll be serving. There’s no separate marketing department talking to the customers for you — you get to interact with the clients on your own, talking about their needs and helping them meet the online goals they have as you get to know them.

Work Online

The online world is a unique opportunity to get involved in. Social media networks, video blogging, traditional blogging, advertising campaigns and more await those who dive into the Web. You’ll have the chance to learn all about these things, and provide your expertise to your customer base as well.

When discussing WSI franchise methods, we’ve previously talked about the return on investment and aspects to consider about it. There are ways to increase your rate of return, though they may seem counterintuitive at first. One of them is to invest more into your business up front by hiring employees or bringing on partners.

The specific amount of the divided profits is up to you, of course.

If you have partners in the venture who invest equally with you, clearly it makes sense to have a roughly even divide of the profits, modified by participation: It doesn’t matter if you, Dylan and Greg all paid in the same amount; if Greg is working less than you and Dylan, he should get his equal return but will do so at a slower rate. It’s only fair.

On the other hand, if you invest everything and hire an employee, you have all the control in the matter. You should set them a fair and legal rate of pay, and not worry about a share of the investment being returned to them.