Operating a WSI franchise is an exciting thing to do.

There’s virtually no way to get into a rut while working as a Digital Marketing Consultant because of the unique combination of skills and tasks that are required to make a franchise run just right. It’s an exciting and interesting experience, and here’s why:

Customer Service

As a digital marketing expert, you will be using proven WSI tools & technologies to provide high quality advice and interacting directly with the clients you’ll be serving. There’s no separate marketing department talking to the customers for you — you get to interact with the clients on your own, talking about their needs and helping them meet the online goals they have as you get to know them.

Work Online

The online world is a unique opportunity to get involved in. Social media networks, video blogging, traditional blogging, advertising campaigns and more await those who dive into the Web. You’ll have the chance to learn all about these things, and provide your expertise to your customer base as well.

There are a lot of things a franchise owner can talk to his or her mentor about. There’s always something out there you can chat over via messenger, email, the phone or even face-to-face over a cup of coffee now and then. So why is it that many mentor/protégé relationships feel a bit awkward and at a loss for words?
Well, people get nervous for all kinds of reasons. You don’t want to give the wrong advice. Maybe a topic you had planned to share might not pan out just right, or you could just genuinely be stuck for words. So, with that in mind, here are a few really good sources you can check out for topic details.

The WSI Coffee Break

— Our monthly webinar series which explores topics of direct interest to WSI employees, like the products and services offered in the WSI eMarketplace. Whether heavy or lighthearted, the material covered in this series is a gold mine of potential discussion topics for you to ask your mentor about. It can serve as an icebreaker to lead on to other topics, or be the whole discussion itself.

The WSI Internet Franchise Blog

— Same idea, though with less video! The written form is a bit different from the visual, so the ideas conveyed can be a bit different, and the net is cast a bit wider for topics. Check out the blog when it updates, and if something sticks in your mind, ask your mentor about it.

When discussing WSI franchise methods, we’ve previously talked about the return on investment and aspects to consider about it. There are ways to increase your rate of return, though they may seem counterintuitive at first. One of them is to invest more into your business up front by hiring employees or bringing on partners.

The specific amount of the divided profits is up to you, of course.

If you have partners in the venture who invest equally with you, clearly it makes sense to have a roughly even divide of the profits, modified by participation: It doesn’t matter if you, Dylan and Greg all paid in the same amount; if Greg is working less than you and Dylan, he should get his equal return but will do so at a slower rate. It’s only fair.

On the other hand, if you invest everything and hire an employee, you have all the control in the matter. You should set them a fair and legal rate of pay, and not worry about a share of the investment being returned to them.