Digital marketing is not just popular, it’s becoming the new norm.
We live in an age where anyone can become a businessperson with a bit of time, some space and an Internet connection. Ebay and Amazon have allowed the home business model to flourish, and the small-box store is coming back with a vengeance even as larger stores like Circuit City
are declaring bankruptcy.
This is why, when talking about increasing profitability, social network marketing is so vital.
With Facebook, I could be talking to someone in China, Australia and Finland with very little effort. The marketplace is now the entire world, not just the immediate area I can drive or make phone calls to at a reasonable hour. Small businesses are becoming global enterprises with very little effort, and social media
is an inexpensive way to do it.